VIBE by Jet2holidays, the travel partner for Love Island, is launching the “Summer of VIBE 2024” campaign filled with exclusive competitions, TV and digital ads, product placements, and social media activities featuring unique content. Celebrating this collaboration, VIBE by Jet2holidays has initiated a contest offering a chance to win a seven-night stay in Tenerife for two at the 3-star SHOELO Lodges Los Gigantes, along with exclusive Love Island merchandise. To enter, participants can visit the Love Island Competition on the Jet2holidays website. Several other contests will also run during the series on TV, Video on Demand, and Love Island’s social channels and mobile app, offering viewers opportunities to win one of six VIBE holidays to destinations like Ibiza, Benidorm, Antalya, Cyprus, Split, or Crete. Another prize includes the Ultimate VIBE Experience, which features five holidays with VIBE by Jet2holidays and tickets to a pool party.
VIBE customers enjoy the same award-winning benefits as other Jet2holidays’ clients, such as VIP customer service, flights with Jet2.com, a 22kg baggage allowance, airport transfers, and a selection of 2-5 star hotels. These ATOL-protected holidays are available starting at a £60 deposit per person, with Pay Monthly options.
Love Island, the nation’s favorite dating show, is set to commence its 11th series in Majorca, introducing a new group of singletons on their journey to find romance. As part of their ongoing partnership, the Islanders, including the winners and finalists, will return to the UK with flights provided by Jet2.com.
Gavin Forth, Marketing and Digital Director of Jet2holidays, said: “Following the huge success of our brand partnership with Love Island last year, VIBE by Jet2holidays will be the official travel partner of the show for the third year running. Love Island is one of the most talked about shows of the summer, so this partnership is the perfect way for us to showcase all the many benefits that make VIBE by Jet2holidays the go-to place to book some summer sunshine. Thanks to a host of activities and exclusive competitions, we will be enjoying fantastic engagement with a key audience throughout the series, meaning customers can look forward to a Summer of VIBE. In addition to reaching this audience, we will fly the Islanders back to the UK with Jet2.com too, enabling us to demonstrate our award-winning service to them.”
Jason Spencer, ITV Business Development Director, added: “We’re thrilled to announce that VIBE by Jet2holidays is back as our travel partner for another summer with Love Island. We’re ready once again to celebrate the vibrant connection between our brands and deliver unforgettable experiences for our viewers.”
Emma Slater, Regional Managing Director of Wavemaker, said: “We are thrilled to extend our relationship with Love Island around what will undoubtedly be one of the hottest events of the summer. The partnership between Jet2holidays, Wavemaker and ITV is the result of deep collaboration between the businesses which continues to push the boundaries of content production to engage and deliver value to Love Island fans.”
