For decades, we have meticulously honed our multi-step skincare routines, focusing primarily on the face. However, our attention is now shifting to other areas of the body, as evidenced by the booming body care market, which is projected to reach $32.17 billion this year with continued annual growth. Treating our bodies with the same level of care and attention as our faces may seem excessive, but according to experts, it’s actually quite reasonable, with a few caveats.
Dr. Whitney Bowe, a dermatologist in New York City, explains that we experience similar skin concerns on the body as we do on the face, including breakouts, clogged pores, hyperpigmentation, dryness, fine lines, and general thinning. These concerns are attributed to the fact that skin, regardless of its location, has the same core needs: to be kept vibrant, hydrated, and blemish-free.
When it comes to ingredients, there is significant overlap between facial and body care. Ceramides, for example, are excellent for repairing and strengthening the skin barrier, making them beneficial for both the face and body, especially for those with dry or sensitive skin. Other recommended ingredients include AHAs for gentle exfoliation and antioxidants to combat free radical damage, which contribute to overall skin health.
While it may be tempting to simply extend your regular skincare routine to the rest of your body, certain formulations are best reserved for the face. Dr. Nicole Ruth, a dermatologist, emphasizes that serums are typically more targeted for facial use due to their concentrated formulas designed for specific concerns like fine lines, hydration, or brightening. While these may be effective on the face, they may not yield the same results on other areas of the body due to differences in skin thickness and texture.
It’s important to note that some actives, particularly retinoids, require a more cautious approach when used on the body. Retinoids, known for their effectiveness in treating acne, wrinkles, and hyperpigmentation on the face, can cause irritation when applied to more sensitive areas of the body, especially at higher strengths. Dr. Ruth recommends starting with a low concentration, spot testing, and always protecting rejuvenated skin with SPF.
Emerging brands like Soft Services are pushing the boundaries of body care by introducing retinol-infused serums and other potent ingredients typically reserved for the face. This innovation reflects the growing demand for effective body care products.
If investing in a comprehensive body care regimen seems daunting, a basic approach can suffice. Experts recommend a simple routine of cleansing, exfoliating, moisturizing, and protecting, using gentle actives tailored to your body’s needs. Dr. Ruth emphasizes the importance of understanding your skin’s unique requirements and focusing on evidence-based ingredients and practices rather than relying on gimmicks.
