Mastercard, the official sponsor of the CONMEBOL Copa América since 1994, has unveiled its newest video, “Giving Back,” featuring Lionel Messi, the Argentinian football legend and brand ambassador. Inspired by a true story, the video showcases Messi attempting to use his Mastercard at various small businesses, only to be met with store owners who refuse his payment as a gesture of gratitude and respect for all he has done for football fans.
“Mastercard and I share a belief in the importance of bringing people closer to their passions and connecting them to what brings them joy, because that’s priceless,” Messi says. “Just like in this campaign, we are always seeking ways to give back the support we receive.”
Mastercard plays a pivotal role in ensuring seamless and reliable experiences for fans throughout the CONMEBOL Copa América, fostering a more connected community. All 14 hosting stadiums will be entirely contactless and cashless, allowing fans to return to the game quicker and making their payments more secure. Additionally, Mastercard cardholders can book a variety of Priceless Experiences, including dining with a football legend and surprising a young footballer with the opportunity to be a Player Mascot, walking onto the pitch during the tournament.
“The CONMEBOL Copa América is a celebration of South American football and we’re thrilled to be a part of it once again,” said Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer. “This year, we’re focused on giving back to the fans and connecting them to their passion for the sport.”
The CONMEBOL Copa América 2024 will kick off on June 11th in the United States, drawing fans from across the globe. Mastercard will continue to provide fans with exclusive experiences and opportunities to connect with their favorite players and teams throughout the tournament.
