Reality star Millie Court is taking on a new challenge, embodying the iconic looks of pop queens like Taylor Swift, Dua Lipa, and Lana Del Rey for a VO5 campaign. With Swiftie-mania currently at fever pitch, Millie reimagined the ‘Shake it Off’ singer’s classic style, including her flowing blonde locks. She then turned her attention to Glastonbury headliner Dua Lipa, sporting her monochrome highlights from the Future Nostalgia album cover. Finally, Millie created Lana Del Rey’s ethereal and flowery waves.
This campaign comes after a poll of 2,000 Brits, commissioned by VO5, crowned Taylor Swift as the most stylish woman in pop. The superstar, currently in the UK for the Eras Tour, was closely followed by Beyonce and Rihanna, with Adele and Lady Gaga rounding off the top five. Dua Lipa, Ariana Grande, Katy Perry, and Lana Del Rey also ranked highly.
“Embodying the iconic looks of pop queens like Taylor, Lana, and Dua for this shoot was an absolute dream come true,” Millie Court said. “Their style choices have inspired myself and many others over the years, and I had so much fun experiencing their signature looks firsthand. I hope this campaign encourages people to unleash their wild side and express themselves fearlessly through hair, just like our pop heroes do. Don’t be afraid to experiment with looks like bubble braids, hair jewellery, bright colors, or whatever makes you feel confident and true to yourself.”
The campaign also revealed that 41% of Brits would be tempted to recreate their favorite artists’ iconic looks, with Adele’s 2016 Glastonbury waves, Taylor Swift’s bedazzled ‘Lover’ bodysuit, and Lana Del Rey’s ‘Lust for Life’ album cover being the most inspiring. Millennials and Gen-Z, according to 36%, are the most stylish generations and are most open to experimenting with different looks and styles.
Social media plays a significant role in their style inspiration, with TikTok, Instagram, and Pinterest being their go-to platforms for hair tutorials, styling tips, and celebrity looks to mimic. Among these generations, mermaid hair (32%), hair stamping and stencilling (33%), and bubble braids (29%) are the most popular trends they would be willing to try ahead of the summer.
Festival and concert hair stylist Ellis Ranson said: “We are all guilty of spending weeks planning an outfit, but what we often forget is how important our hairstyle is to complete any look. It’s time to get planning, be confident, and experiment with festival season just around the corner. When looking at any celebrity, they look polished and fabulous—that’s because everything down to the color of their nails has been planned and thought about.”
Rachel Hawes, from VO5, which has recently launched a series of ‘Festival Edits’ to inspire festival-goers to embrace the top hair style trends during the UK summer of music, said: “The headliners have not only redefined music but also set trends with their distinctive looks. From Taylor Swift’s effortless waves to Dua Lipa’s sleek and edgy cuts, and Lana Del Rey’s timeless glamour, our range is designed to help you recreate their most memorable moments and trending styles. We hope to encourage concert-goers to be bold, have fun with their look, and let their authentic selves shine through their style choices.”
The campaign underscores the influence of pop culture on hair trends, encouraging people to embrace their unique style and express themselves through their hair. With the summer festival season approaching, this campaign provides inspiration for those looking to recreate their favorite celebrity looks or experiment with new styles.
