Way and AZDS Interactive Group have unveiled a revolutionary digital reservation system tailored for hotels and resorts, simplifying the booking process for rooms and additional experiences into a single, seamless transaction. Previously, guests had to book their accommodations and then separately reserve experiences through third-party platforms, complicating the planning process. As travelers increasingly seek comprehensive and immersive experiences, this new system allows them to craft a complete itinerary directly on a property’s website, a significant advancement for hospitality brands looking to enhance revenue and guest satisfaction. This integration streamlines the booking process, eliminating the need for separate transactions and upselling efforts. Hotels can now increase their average order value and optimize their websites for better conversions. Guests can even book multiple hotels in one transaction, with personalized experiences at each destination.
The solution combines Way’s all-in-one experiential platform, which enables the launch and scaling of various experiences such as ticketed dinners, host-led activities, and onsite amenities, directly on a brand’s website, with AZDS’s state-of-the-art hotel and resort booking technology, RevRaise. This integrated system, dubbed RevRaise Experience, is now available to the market for the first time. “We are very proud to be able to introduce experiences to our RevRaise product, giving hotels the ability to sell rooms, activities & experiences in the same transaction, which has been a pipe dream of the hospitality industry for far too long,” said Adam Deflorian, Founder & CEO of AZDS. “Our design, development, and product teams have done a tremendous job executing the vision to create a single cart experience within our RevRaise hotel booking engine. In many other industries you can buy multiple products all at the same time, and it’s our belief travelers around the world should be able to do that with their vacations also.”
“Way’s vision is to elevate the way people interact with brands through experiences. This combined effort with AZDS empowers guests to customize their trip with a simple, all-in-one booking process that leads to a truly experiential stay. By enabling hotels and resorts to create the same level of luxury across both digital and physical experiences, they deepen their connection with their guests. This integration is the first of its kind; the only solution bringing rooms and experiences together, providing guests with effortless discovery and booking options precisely when they need them,” said Michael Stocker, Co-Founder & CEO of Way.
The integrated booking experience of the new solution is seamlessly embedded into a hotel’s website, reducing traffic loss and increasing conversions, thereby enhancing the property’s brand. This integration results in a smoother online customer journey, minimizing drop-offs and bifurcations, allowing hotels and resorts to gather more guest data and gain valuable insights into guest behavior throughout the digital funnel. Moreover, implementing this all-in-one solution can help properties offset operational costs and eliminate the need for additional third-party platforms.
