K-pop fashion has carved its own path in the global style scene, pushing boundaries with bold visual concepts and electrifying looks. At the forefront of this eclectic movement is Twice, a group known for their musical and sartorial excellence. Leading the charge is Momo Hirai, also known as Momo, a 27-year-old idol whose personal style embodies a casual coolness. Off stage, she exudes a laid-back, girl-next-door vibe. But once the music starts, she transforms into a dynamic performer, her outfits becoming extensions of her captivating personality.
Momo’s style, much like Twice’s music, has evolved drastically since their debut, with each era marking a significant chapter in their evolving narrative. Recall the vibrant matching sets that defined the ‘TT’ era or the flowy boho dresses that twirled with her in ‘MORE & MORE’. Each look was quintessentially Momo – playful and powerful, perfectly complementing her infectious energy and captivating dance moves.
During TWICE’s record-breaking ‘Ready To Be’ world tour, Momo’s versatility reached new heights. Her playful onstage persona was accentuated by jerseys and wrestling robes used as cover-ups, only to be dramatically removed, revealing a chic set perfectly suited for her gripping solo pole dance performance. This innovative approach to stagewear showcases Momo’s ability to seamlessly transition between styles, captivating audiences not just with her charisma and charm but also with the stories her wardrobe tells.
Outside of her musical endeavors, Momo’s sartorial choices remain a compelling narrative, a dynamic expression of her it-girl persona. Her recent appearance at Milan Fashion Week saw her clad in a head-turning Miu Miu ensemble, a backless denim top and matching jeans from their 2024 upcycled collection. She flawlessly embodied the brand’s youthful rebellion with a touch of undeniable cool, a versatility further highlighted by her ongoing partnership with footwear and apparel brand Onitsuka Tiger. Featured on the recent Vogue Singapore digital cover, the athleisure nature of the brand allows her to embrace her love for comfort and movement, continuously shaping the style zeitgeist and setting the bar for all within and outside the K-pop industry.
Below are some of Momo’s best performance outfits to date:
1. ‘Talk that Talk’ Music Core performance
2. Asahi Music Station performance
3. ‘Ready to Be’ tour
4. ‘Talk that Talk’ Inkigayo performance
5. MiSaMo’s ‘Do Not Touch’ performance
6. ‘Ready to Be’ tour
7. The Tonight Show Starring Jimmy Fallon
8. Album promotions
9. Album promotions
10. The Tonight Show Starring Jimmy Fallon
11. Album promotions
