Hyatt Hotels Corporation has announced the acquisition of the ‘me and all hotels’ brand from Lindner Hotels AG, marking a significant step in the company’s expansion into new European markets. This acquisition builds upon a strategic collaboration established in 2022, which saw the integration of Lindner Hotels & Resorts and ‘me and all hotels’ into the World of Hyatt loyalty program, greatly expanding Hyatt’s presence in Germany and Europe. Following the transaction, ‘me and all hotels’ will transition from its current position under Hyatt’s JdV by Hyatt brand to become a standalone brand within Hyatt’s global lifestyle portfolio. This portfolio has witnessed remarkable growth, with its room count quintupling from 2017 to the end of 2023. Launched in 2016 as an urban lifestyle sister brand to Lindner Hotels & Resorts, ‘me and all hotels’ has established a presence in six hotels with over 1,000 rooms across Germany. The brand’s development pipeline is filled with new builds and conversions in key destinations such as Berlin, Hamburg, Leipzig, and Stuttgart, with openings expected between 2024 and 2026. With an additional 1,000 rooms in the pipeline and development deals under negotiation beyond Germany, ‘me and all hotels’ is poised for rapid expansion across Europe and beyond. The brand’s commitment to guest satisfaction and a conversion-friendly development model supports its growth in the upscale lifestyle market. Felicity Black-Roberts, SVP Development EAME, Hyatt, stated, “The Lindner team has built an incredible brand with ‘me and all hotels,’ and we believe the brand has great potential for expansion across Europe and other global markets. Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members. We look forward to driving further growth for Hyatt’s lifestyle portfolio with ‘me and all hotels’ – together with Lindner as well as other development partners and franchisees, across Europe and beyond.” Arno Schwalie, Chief Executive Officer of Lindner, expressed his enthusiasm for the deepened collaboration: “We are thrilled to deepen our successful collaboration and shift into high-growth gear for ‘me and all hotels,’ backed by Hyatt’s global distribution engine. The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.” ‘Me and all hotels’ offer prime central locations, contemporary urban design, cutting-edge technology, and dynamic public spaces. Their casual yet chic atmosphere attracts city and business travelers, as well as local urbanites, fostering social interaction and productive co-working sessions. The brand’s collaborations with local heroes in gastronomy, music, art, and start-ups ensure a steady stream of unique experiences, including pop-up kitchens, diverse events, and sustainable products. The transaction was finalized on June 28, 2024.
