Amit Kumat, the founder, CEO, and MD of Pratap Snacks Limited, embarked on a remarkable journey that began in a small room in Indore, where he started making snacks. Prior to this venture, he had a chemical manufacturing business that unfortunately failed, leaving him in a significant debt. Despite this setback, Kumat remained undeterred and persevered.
Amit Kumat’s journey into the business world is a testament to the power of determination and resilience. After facing a major loss in his initial business venture, he didn’t allow despair to consume him. Instead, with unwavering resolve and the support of his brother and a close friend, he ventured into the snacks business.
Amit’s decision to start over in the snacks industry proved to be a game-changer. In 2002, he established Pratap Snacks Limited in Indore, Madhya Pradesh, and along with his brother and friend, embarked on a new entrepreneurial path. The initial journey was filled with challenges, but Amit’s unwavering resilience and tireless hard work paid off. He guided Pratap Snacks Limited to become a successful multi-crore company. His story is a compelling reminder of the importance of perseverance and the willingness to take calculated risks in the business world.
Amit’s journey from facing a debt of Rs 6 crore to becoming the CEO of a thriving snacks company showcases the transformative power of determination and resilience in achieving success. His story highlights the valuable lessons learned from failure and the courage needed to rise again. Amit Kumat’s success story serves as an inspiration for aspiring entrepreneurs to never give up on their dreams despite initial setbacks.
Pratap Snacks Limited’s journey began with a growing demand for Amit Kumar’s delicious snacks. In 2003, Amit Kumar joined forces with two others to officially launch the company. Initially focused on potato chips and namkeen (savoury Indian snacks), Prataap Snacks Limited is now widely recognized by its popular Yellow Diamond brand.
Starting with just three employees, Prataap Snacks Limited has witnessed remarkable growth. Today, the company boasts a direct workforce of 750 and indirectly employs over 3,000 individuals. Their distribution network spans across 24 states and one union territory, ensuring their products reach a vast customer base. Pratap Snacks Limited’s revenue surpassed Rs 500 crore in the financial year 2022, and their current market capitalization stands at an impressive Rs 2300 crore.
