The latest buzz in the beauty world is a treatment that sounds like something out of a medieval punishment: the salmon sperm facial. Recently revealed on an episode of *The Kardashians*, Kim Kardashian shared her experience with this unusual procedure, a treatment that even skincare icon Jennifer Aniston has reportedly tried.
“First of all, I said, ‘Are you serious? How do you get salmon’s sperm?’” Kardashian revealed in 2023, recounting her conversation with an aesthetician. And those are pretty much my main two questions, as well, followed embarrassingly quickly by a third: “If you told me that I literally had to eat poop every single day and I would look younger, I might,” Kardashian famously declared in 2022. While I wouldn’t go quite that far, I’ve been known to become emotionally and physically dependent on many a bizarre beauty staple that I once derided. (Looking at you, jade rollers and activated charcoal masks!)
I’m also no stranger to slathering all manner of weird stuff on my face, from snail mucin to shark cartilage—no actual sharks involved in the making of that one, I should add—and have never met an expensive moisturizer I didn’t immediately steal from my mom’s bathroom. All this to say… should I take the salmon sperm plunge?
Unfortunately, a salmon sperm facial—which is marketed under a number of names, including the “PN Facial”—will set you back an average of $500 per session. So, despite the fact that the procedure, which includes an injection of polynucleotides derived from milt, or fish semen, promises to boost skin regeneration and stimulate new collagen production, I’m sad to admit that it’s probably not for me. In my next life, though, I fully plan to come back as a peer of Aniston and Kardashian’s who’s always hot on the heels of the next beauty innovation—no matter how fully and completely insane it may sound.