A TikTok video posted by a hiking influencer in June brought millions of new fans to Treath Llanddwyn beach in Anglesey, Wales, putting it firmly on the map. The video, garnering 3.8 million views, described the sandy shores backed by pine trees and the view of Eryri as so magical that the author “couldn’t believe this was in the UK”. This beach, already known for its picturesque location and romantic surroundings, gained further fame as the filming site for Netflix’s hit teen TV show *Free Rein*, a coming-of-age drama about an American teenager spending her summer in the British countryside. The Emmy-winning series developed a significant cult following over its three seasons.
Llanddwyn beach is renowned not only for its scenic beauty but also for its wildlife. The beach is famous for its wild ponies, specifically the small Carneddau ponies, which wander past sunbathers and contribute to preserving local habitats by grazing on the grasses. The beach’s allure extends beyond its three-mile sandy stretch, as it is backed by the impressive Newborough Warren National Nature Reserve, which features Corsican pine trees and an expansive dune system. Visitors are often captivated by the tidal island of Llanddwyn, connected to the mainland except during the highest tides. Dominating the landscape are two historic lighthouses, Twr Mawr and the older Twr Bach, iconic features of the north Wales coastline.
Ynys Llanddwyn is steeped in legend and history, tied to St. Dwynwen, the Welsh patron saint of lovers. According to legend, Dwynwen fell in love with a forbidden sweetheart from north Wales and chose to live on Ynys Llanddwyn, where she founded a convent. Her influence ensured the establishment of a chapel during the 16th century on the island. The site became a place of pilgrimage, with visitors coming to the saint’s revered well, where eels were believed to predict successful marriages. Today, the chapel remains are still present for visitors to witness.
Scattered along Llanddwyn beach are remarkable geological formations known as pillow lava rocks, formed by ancient undersea volcanic eruptions. These natural wonders have gained recognition by UNESCO for their geological significance. At low tide, observant visitors might even spot a rock formation resembling a snoozing red dragon. The beach offers stunning views of Eryri (Snowdonia) on the horizon, adding to its charm.
Despite the beach’s praise from visitors, local residents face challenges due to the influx of tourists. Traffic congestion through Newborough village has prompted efforts toward better solutions. Some locals have expressed frustration over tourists leaving rubbish and showing disrespect. One resident commented on the TikTok video, noting that tourists ruin the beach by leaving rubbish and caravans everywhere. Another local mentioned avoiding the beach due to the majority of tourists leaving litter and disrespecting the place, particularly by turning their noses up at locals speaking Welsh.
For those planning to visit Newborough Forest, Ynys Llanddwyn, and the nearby beach, there are three car parks available: Beach, Airman’s, and Cwningar. These car parks use number plate recognition technology, with parking fees set at £2 for the first two hours, followed by an additional 40p for every subsequent 20 minutes. The maximum daily rate is capped at £7, and payments can be made via card or cash upon exiting. Overnight parking is strictly prohibited, but Blue Badge holders can park free of charge. The Beach car park also has accessible toilets, and during peak times, it tends to reach capacity quickly, so planning accordingly is advised.
From May 1 to September 30, there are dog restrictions on the beach area extending rightward from the Beach car park towards Ynys Llanddwyn. Visitors are encouraged to bring their own refreshments due to limited facilities and, importantly, to take all litter home with them. Showing respect for the environment and the local community is essential to maintaining the beauty and tranquility of Llanddwyn beach.
The viral TikTok video and the subsequent surge in popularity of Treath Llanddwyn beach highlight the global impact social media can have on travel destinations. As more travelers discover the hidden gems of Wales, the local tourism industry may experience significant growth. The increased attention could lead to better infrastructure and facilities to accommodate the influx of visitors, ultimately benefiting the local economy. However, it also underscores the importance of responsible tourism, where travelers must balance their desire to explore new places with the need to preserve and respect the natural and cultural heritage of these destinations.
The newfound fame of Llanddwyn beach showcases the power of social media in transforming relatively unknown locations into global tourist attractions. While this brings economic opportunities, it also calls for mindful and respectful tourism practices to ensure that the beauty and integrity of such places are preserved for future generations.
