Comcast has announced that its Xfinity X1 subscribers will enjoy an enhanced 4K viewing experience for the 2024 Summer Olympics in Paris, delivering coverage that is “as close to live” as possible. This upgrade builds upon the 4K experience (with Dolby Vision and Dolby Atmos) debuted at the Tokyo 2020 Games and continued in Beijing 2022, with optimizations for lower latency and higher bit rates.
Comcast is calling this new experience “enhanced 4K” and has already trialed the technology during its coverage of the 2024 Super Bowl. The official debut, however, will coincide with the start of the Paris Games. Viewers will witness the improved picture and sound quality on USA Network’s 24/7 coverage of the event.
“By premiering enhanced 4K during Paris 2024,” stated Comcast’s vice president of sports entertainment, Vito Forlenza, “fans of the Olympics will be among the first to experience this new innovation and enjoy all the live action in stunning picture and audio quality, with significantly less delay compared to anything else in the market.”
Xfinity Stream app users on compatible devices will also experience a technical first for streaming coverage: Dolby Vision HDR and Dolby Atmos. The Stream app allows subscribers to create a custom destination featuring their favorite sports, making it easy to find live coverage, event replays, and personalized highlight playlists. These favorites will be mirrored across the home and away experiences.
Additional features within Comcast’s X1 Olympics coverage include catch-up highlights, venue tours for sports like beach volleyball, equestrian, and tennis. There is also the Xfinity Odds Zone, a new sports betting experience that allows viewers to follow live odds and initiate wagers on the DraftKings Sportsbook mobile app.
