India’s startup ecosystem is booming, with innovative companies transforming the business landscape and contributing significantly to the economy. Among these success stories is CashKaro, a cashback and coupon platform co-founded by Swati and Rohan Bhargava. Their journey began with a simple honeymoon booking, where they discovered the power of cashback websites and were inspired to create their own platform.
In 2011, they launched Pouring Pounds in the UK, offering cashback services. A few years later, they moved to Gurgaon, India, and replicated their success with the launch of CashKaro. Their vision resonated with investors, attracting funding from prominent names like Ratan Tata and Kalaari Capital.
CashKaro has become one of India’s largest cashback and coupon sites, offering exclusive deals and discounts on over 1500 websites across various categories. From clothing and accessories to electronics, medicines, groceries, and more, users can shop for a wide range of products while earning extra cashback on each purchase.
The platform’s success is evident in its impressive growth. In FY22, CashKaro achieved an annual Gross Merchandise Value of roughly $650 to $750 million (approximately ₹4000 crore at the time), even during non-sale months. The company also reached a massive ₹225 crore revenue mark in 2022.
Swati and Rohan, a husband-and-wife duo, bring diverse backgrounds and expertise to the business. Rohan, a graduate of Franklin & Marshall College and the London School of Economics, gained experience in finance before venturing into entrepreneurship. Swati, a school topper who studied in Singapore and the London School of Economics, holds degrees in Economics and Mathematics.
Together, they have built CashKaro into a prominent player in the Indian e-commerce landscape, demonstrating the power of innovation and entrepreneurship. The company’s focus on providing valuable cashback and coupons to consumers has made it a popular choice for online shoppers, further solidifying its position as a leader in the market.
