It’s official: vintage Coach bags have become the essential accessory for Gen Z. Just look to personalities like Olivia Rodrigo and Dove Cameron, who have been spotted carrying archival pieces from the American brand in recent months. Meanwhile, on TikTok, collectors and restoration specialists like @WildernessStyler, @VintageCoachRestore and @VintageCoachie have amassed hundreds of thousands of views. This resurgence in popularity is a testament to the enduring appeal of classic design and the growing interest in sustainable fashion. Vintage Coach bags offer a unique blend of style and history, making them a coveted item for young consumers. They also present an opportunity to express individuality and stand out from the crowd. As vintage Coach bags continue to gain traction, it’s clear that this trend is here to stay.