Brooches Are Back: How Pharrell Williams Sparked a Men’s Fashion Trend

The spring 2025 menswear shows concluded a month ago, revealing a captivating trend among male street stylers: brooches. While the 2024 award season and celebrities like Barry Keoghan and Cillian Murphy propelled the trend into the mainstream, its true origin lies with Pharrell Williams’ debut show for Louis Vuitton. On the runway, numerous looks—from casual denim jackets to elegant tuxedos—were adorned with shimmering brooches.

Pharrell Williams’ influence extended beyond the runway, inspiring stars like Mick Jagger, Omar Sy, and Taika Waititi to embrace the brooch trend at the Prelude to the 2024 Olympic Games in Paris. As a co-host of the event, Williams himself exemplified the trend with a dazzling brooch of his own design from Louis Vuitton.

The event showcased a collection of stylish men’s brooches, highlighting the versatility and impact of this trend. From Omar Sy’s classic elegance to Mick Jagger’s rock ‘n’ roll flair, each individual brought their own unique style to the brooch.

This resurgence of brooches demonstrates a shift in men’s fashion, embracing a more expressive and personalized approach to style. The once-traditional accessory is now a statement piece, reflecting individuality and artistic flair. The influence of Pharrell Williams, combined with the celebrity appeal of the brooch, has solidified its place as a defining trend in the world of men’s fashion.

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