Hilton Embraces Sleep Tourism: Innovative Wellness Services Enhance Guest Experiences Across Asia Pacific

As National Wellness Month unfolds, Hilton’s 2024 Trends Report highlights a significant shift in travel motivations, with relaxation and recuperation taking center stage. This emerging trend, known as sleep tourism, focuses on travel experiences tailored to enhance sleep quality and overall wellness. Responding to this evolving demand, Hilton has introduced a suite of cutting-edge wellness services across its Asia Pacific properties.

Guests can now experience a variety of unique offerings designed to promote restful sleep. In Singapore, Hilton offers sound baths to guide guests into a state of deep relaxation. The Maldives presents sleep yoga sessions, while China hosts immersive sleep concerts. These experiences highlight Hilton’s commitment to not only providing accommodation but also fostering a sense of well-being for its guests.

Hilton Nanjing Niushoushan has launched an innovative wellness program aimed at rejuvenating sleep patterns. The program features a 60-minute Singing Bowl Healing session, where the resonant tones of singing bowls guide guests into profound relaxation and tranquility. Guests can enhance their experience by staying in Zen-themed rooms and engaging in activities like tea tasting and calligraphy. This creates a culturally immersive environment designed to refresh both mind and body. The Singing Bowl Healing sessions are available every Saturday, inviting guests to embark on a unique journey towards enhanced well-being.

Nestled on the serene Amingiri Island in the North Malé Atoll, Hilton Maldives Amingiri Resort & Spa introduces its Amingiri Spa & Hammam’s new Sleep Wellness Menu, featuring meticulously designed treatments to promote restful sleep. The menu includes the revitalizing Hammam Evening Ritual, which blends ancient practices with contemporary luxury, and the Under the Skye experience, where guests can enjoy an open-air massage under the starry sky while being serenaded by the soothing sounds of the ocean. For those seeking a more private retreat, the In-villa Rest & Relaxation treatments provide the same tranquil experience within the comfort of guests’ own rooms.

Recent research from Hilton Australasia revealed that 44% of Australians choose hotels based on the quality of mattresses, bedding, and linens. In response, Next Hotel Melbourne, Curio Collection by Hilton, is now offering guests the opportunity to experience luxury sleep at home. The hotel introduces the DreamWeave Bed, crafted locally in Melbourne, boasting a plush, custom-designed mattress paired with a luxurious pillow top. Hilton Honors members can avail a special 25% discount on the retail price of both mattresses and bases.

Conrad Singapore Orchard has reimagined the classic turndown service, introducing its Sleep-to-Wake ritual, designed to help travelers establish their own personal relaxation routine. This innovative ritual reflects Conrad Singapore Orchard’s commitment to mindful travel, allowing guests to unwind and engage deeply with the essence of Singapore. To escape the city’s hustle, guests can enjoy a soothing in-room sound bath accompanied by ‘Singapore Sleep’ tea, crafted from indigenous botanicals. The hotel also provides luxurious bed linens and a diverse pillow menu for personalized comfort. Upon waking, guests can embrace the new day with Morning Intention Sessions by the pool, setting a positive tone for their day ahead.

Conrad Bengaluru presents a haven dedicated to perfecting your sleep experience, featuring soundproof rooms and mattresses designed to minimize motion disturbances. Guests can personalize their rest further by selecting from an extensive pillow menu, which includes memory foam pillows, body pillows, and vegan alternatives such as buckwheat pillows. To guarantee ideal sleeping conditions, the hotel equips each room with blackout curtains and adjustable temperature controls, ensuring a serene environment for restful slumber. As a distinctive touch to their nightly turndown service, Conrad Bengaluru offers guests soaked almonds, believed to naturally support a deeper, more restorative sleep.

Hilton in China has teamed up with the newly established BUND 31 Performing Arts Center in Shanghai to deliver unique experiences, beginning with their pioneering ‘Sleep Concert’. Held in a softly illuminated theater infused with the calming scent of lavender, participants relax on beds, don eye masks, and drift into tranquility accompanied by soothing natural sounds. This collaboration signals the beginning of a future rich with inventive and memorable experiences, meticulously crafted to align with the evolving preferences and needs of travelers.

Hilton Honors members have the opportunity to transform their Points into exceptional experiences, ranging from exclusive concerts and games to culinary delights and cultural adventures.

Hilton (NYSE: HLT) stands as a premier global hospitality leader, boasting a diverse portfolio of 24 distinguished brands with nearly 7,800 properties and over 1.2 million rooms across 126 countries and territories. Upholding its mission to spread the warmth and light of hospitality, Hilton has hosted over 3 billion guests throughout its century-long history. Recognized as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton has also been a consistent presence on the Dow Jones Sustainability Indices for seven years running. The company is at the forefront of enhancing the guest experience through cutting-edge technology, including features like Digital Key Share, automated complimentary room upgrades, and the option to book confirmed connecting rooms. Hilton Honors, the acclaimed loyalty program, allows over 195 million members who book directly with Hilton to accumulate Points for stays and access exclusive experiences beyond mere monetary value.

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