Avani Hotels & Resorts, part of the Minor Hotels group, has unveiled a unique online initiative called “Avani Tribes” designed to connect travelers with their ideal travel personality and curate personalized journeys. This innovative experience allows users to discover their travel tribe through a fun and interactive quiz, available on Avani’s Instagram and TikTok channels.
The quiz, presented in a playful “this or that” format, helps users identify their travel style. For a deeper analysis, an extended version can be shared on Facebook and other platforms, delving into individual travel desires. Based on the quiz results, users are categorized into one of six distinct tribes: Water Baby, Wellness Wanderer, Adventurer, Foodie, Romantic, or Creative.
Once a tribe is identified, Avani Tribes provides tailored recommendations for Avani destinations that cater to specific interests. For example, Water Babies might find themselves enjoying water sports at Avani+ Fares Maldives Resort or exploring the underwater wonders of Hanifaru Bay. Wellness Wanderers can rejuvenate at the AvaniWell clinic at Avani+ Hua Hin Resort with a variety of holistic treatments. Adventure seekers can experience the thrill of activities near the majestic Victoria Falls at Avani Victoria Falls in Zambia.
Avani Tribes also caters to diverse culinary and artistic passions. Food enthusiasts can savor global cuisines at high-end restaurants in Bangkok, Dubai, and Lisbon, each offering a unique ambiance and exquisite menus. Creatives will find inspiration in Milan at Avani Palazzo Moscova or explore artistic pursuits at FCC Angkor by Avani in Cambodia. Romantics have an array of options for intimate escapes across Avani’s resorts in Asia and the Indian Ocean.
To inspire and showcase the diverse travel experiences offered by Avani Tribes, a group of influential travelers will embark on bespoke journeys, sharing their adventures across various social media platforms. These influencers, including notable figures from reality TV and social media, will highlight the rich array of experiences Avani Hotels & Resorts offer, promising unforgettable journeys tailored to individual preferences.
“Avani Tribes is dedicated to crafting travel experiences that are finely tuned to individual personalities while embracing the concept of collective individualism,” said Ian Di Tullio, Chief Commercial Officer of Minor Hotels. “By connecting like-minded people, Avani Tribes creates a sense of belonging among travelers, ensuring that each journey is not only personally fulfilling but also enriches the shared experience of a community with similar values and interests.”
Avani Tribes is set to revolutionize the travel experience, providing travelers with a personalized and immersive journey that aligns with their unique passions and desires. This innovative initiative promises to create a sense of community and belonging among travelers, ensuring that every trip is both personally fulfilling and socially enriching.
