The market for extended-stay hotels is experiencing a significant surge, fueled by a growing emphasis on aesthetics, community-driven branding, and sustainability initiatives. This trend, prominently discussed at the International Hospitality Investment Forum in Berlin, reflects a shift in the preferences of modern travelers.
Aparthotels, in particular, are gaining popularity among ‘bleisure’ travelers, who combine business trips with leisure activities by extending their stays to include family time. These accommodations are becoming increasingly appealing as they offer the comforts of a home, such as fully-equipped kitchens, while also providing access to hotel amenities and prime locations, facilitating longer stays.
In the post-pandemic landscape, the blend of work and leisure travel has become a sustained trend rather than a temporary shift. This applies to both international and domestic markets, with a significant portion of occupancy driven by local guests.
The Extended Stay Boom
Recent data from Propr, a local property management firm, and RoomRaccoon, a hotel management software developer, indicates that aparthotels are surpassing traditional long-term rentals in performance by more than 50%. This finding underscores a growing preference for accommodations that seamlessly combine efficient workspaces with leisure facilities.
Aparthotels cater to both short-term and long-term visitors, offering the convenience of hotel services like effortless check-ins, daily cleaning, and access to amenities such as pools, gyms, and social spaces, all without the formalities typically associated with hotels. Furthermore, the rise of digital nomadism has positioned aparthotels as a favored choice due to their cost-effectiveness compared to other lodging options. The global digital nomad community, currently estimated at 35 million, is projected to expand significantly by 2030.
Design-Driven Spaces
Contemporary extended-stay properties are moving away from traditional corporate aesthetics, embracing vibrant, design-centric approaches instead. Leading the charge, brands such as Marriott are transforming the sector with sleek, modern interiors that seamlessly fuse functionality with style. These properties offer well-equipped meeting spaces, fashionable dining options available around the clock, and fitness centers outfitted with cutting-edge equipment, catering to both business and leisure travelers.
“Our focus is on creating spaces that are not only functional but also inspiring and reflective of local culture,” says Alison Turner, Cluster Director of Marketing for Marriott.
Community and Belonging
In the extended stay market, fostering a sense of community is essential, especially as a counter to the isolation frequently felt during business trips. Many properties are integrating features like open-plan communal spaces, co-working areas, and organized community events to encourage interaction among guests. These elements are crucial in creating a more inviting, home-like environment that resonates with travelers seeking connectivity and a sense of belonging while on the road.
“Building a sense of community is integral to the guest experience. We aim to make every stay feel personal and connected,” comments Heinrich Gottsche, Hotel Manager for Marriott Melrose Arch.
Marriott Executive Apartments Melrose Arch: A Local Example
The Marriott Executive Apartments in Melrose Arch are setting a new benchmark for premium extended stay experiences. Designed for the discerning business traveler, these apartments offer a perfect fusion of luxury, comfort, and practicality. Situated in the lively Melrose Arch precinct, the property serves as both a residence and a hotel, providing guests with a professional workspace and a cozy home base. Here, modern luxury apartment living ensures ease of settling in, offering both a secure environment and a connection to the local vibe. This combination transforms extended stays from mere travel obligations into enriching, memorable experiences.
Aligning with global trends, Marriott Executive Apartments at Melrose Arch provide top-tier, fully serviced accommodations tailored for extended stays. Guests can enjoy hotel-level amenities such as a corporate shuttle service, a swimming pool, and round-the-clock security, all designed to ensure both comfort and safety throughout their stay. This combination of luxury and practicality makes it an ideal choice for those seeking a long-term residence with the conveniences of a hotel.
“Our goal is to offer a seamless blend of luxury and practicality, catering to the diverse needs of our long-term guests,” says Turner.
Situated in the vibrant Melrose Arch area, Marriott Executive Apartments offer guests unparalleled access to a variety of dining, shopping, and entertainment venues. This prime location makes the apartments perfect not only for business and leisure travelers but also for individuals looking for a temporary residence during home renovations or relocations. The convenience of having lifestyle amenities right on the doorstep enhances the appeal of these apartments, making them a top choice for anyone needing a comfortable and connected stay in the area.
‘’We strive to provide all the comforts of home with the added benefits of hotel amenities, ensuring a truly exceptional extended stay experience,” concludes Turner.
