Aroya Cruises, a leading cruise operator, has announced a strategic partnership with Sawani Co., a renowned Saudi company known for its high-quality camel milk products. The partnership, formalized through a Memorandum of Understanding (MOU), will see Sawani supply its Noug and Nougelato products to Aroya Cruises’ fleet. This collaboration aims to enhance the passenger experience by offering authentic Arabian flavors and cultural immersion.
The signing ceremony took place at the Cruise Saudi headquarters in Jeddah. Lars Clasen, CEO of Cruise Saudi, highlighted the significance of the partnership, stating that it aligns perfectly with Aroya Cruises’ vision of providing guests with a genuine Arabian experience. He emphasized the historical importance of camel milk in Saudi culture and traditions, with Noug products serving as a modern representation of this rich heritage.
Ahmed Gamal Al-Din, CEO of SAWANI, expressed his pride in partnering with Aroya Cruises. He believes this collaboration will introduce SAWANI’s distinguished Noug camel milk products to a global audience. This strategic alliance not only promotes Saudi heritage and culture but also aligns with SAWANI’s mission to expand its camel milk product offerings into international markets. The partnership underscores both companies’ commitment to celebrating Saudi traditions and values while creating unique experiences for passengers.
Sawani’s subsidiary brands offer a wide range of camel milk products under the Noug label, including cheese, butter, yogurt, gelato, laban, cream, and other dairy derivatives. These products cater to both local and international markets. Nougelato, another key brand, specializes in gelato-based desserts, featuring an array of flavors like dark chocolate, coffee and cardamom, hazelnut, lotus, pineapple, pistachio, saffron, and vanilla.
This partnership between Aroya Cruises and Sawani Co. signifies a commitment to enriching the cruise experience by incorporating authentic Saudi flavors and cultural elements. It’s a testament to the growing recognition of camel milk as a healthy and flavorful alternative, while simultaneously promoting the rich heritage of Saudi Arabia.
