Fendi Unveils ‘By The Way Selleria’ Bag for Its 10th Anniversary

Fendi is celebrating a decade of its iconic ‘By The Way’ Boston bag with the launch of a new model, the ‘By The Way Selleria.’ This exciting addition to the Fendi family will be available in three sizes – large, medium, and mini – starting August 22nd at Fendi boutiques and online.

The ‘By The Way Selleria’ is crafted from soft, grained leather known as ‘Cuoio Roma,’ adding a touch of refined elegance. The bag’s handle is adorned with studs, hand-made tone-on-tone macro stitching, and a distinctive ‘Selleria’ leather tag, a subtle nod to Fendi’s rich 100-year history.

Beyond its exquisite aesthetic, the ‘By The Way Selleria’ is designed with functionality in mind. It boasts a spacious interior compartment, a knotted zip puller, an adjustable and detachable shoulder strap, and a convenient leather key ring.

The ‘By The Way Selleria’ comes in a range of captivating colors, including Cappuccino, Double Grey, Military Green, Classic Black, and seasonal shades of Blue. For a pop of vibrant personality, the iconic ‘FF’ logo jacquard is available in medium and mini sizes, while the mini size offers a playful selection of baby blue, pink, military green, and yellow shimmering versions.

This new luxurious bag, seamlessly blending iconic design with practicality, is set to become a statement piece. Don’t miss the opportunity to experience the ‘By The Way Selleria’ firsthand.

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