Vice President Kamala Harris is throwing down the gauntlet in the 2024 presidential race, launching a massive $90 million ad campaign aimed directly at Donald Trump. This is her biggest move yet, and it comes at a crucial time, just over two months before Election Day. The spending spree follows a previous $50 million ad push last month after she took over the Democratic ticket from Joe Biden.
Harris isn’t playing it safe. The $90 million blitz is targeting key battleground states like Arizona, Georgia, and Pennsylvania. However, she’s also setting her sights on smaller markets that typically don’t get as much attention, like Marquette, Wisconsin, and Erie, Pennsylvania. The ads will highlight Harris’s journey from her days as a California prosecutor to her fight against big corporate interests. They will also draw a stark contrast between Harris and Trump, emphasizing what her team calls his ‘dangerous, extreme agenda.’
The ad campaign is backed by a serious cash haul. Harris’s campaign raised a staggering $310 million in July alone, leaving them with a whopping $377 million in the bank as they head into the final stretch of the race. With this financial muscle, they plan to flood the airwaves and digital spaces, cutting through the noise and ensuring voters understand the stakes of the election.
Their strategy is simple: meet voters where they are. The campaign is targeting popular TV shows like ‘The Bachelorette,’ ‘Big Brother,’ and ‘The Daily Show,’ hoping to catch people’s attention in unexpected places. They’re betting this broad approach will energize their base and attract undecided voters.
Harris and her Democratic allies are outspending Trump and his Republican supporters by a significant margin. They’ve allocated $110 million in ads this month, compared to Trump’s $73 million. Harris’s campaign accounts for $31.3 million of this spending, while Trump’s team has spent $20.3 million. But Trump’s allies aren’t backing down. They’ve already lined up $83.6 million in ads through the end of the month, compared to Harris’ $25.8 million.
This ad blitz is a clear sign that Harris is all in. She’s setting the tone for the final weeks of the campaign, attempting to win over voters. Whether this big gamble pays off, or if Trump’s team can catch up, remains to be seen. The outcome will play out in the weeks leading up to Election Day.
