Stiiizy, a name synonymous with cannabis in California, is facing a legal storm despite its widespread popularity and success. Known for its 34 retail locations and its leading position in the cannabis vape market for the past 15 months, Stiiizy has earned the loyalty of young cannabis consumers across the state. However, the brand’s impressive sales figures are overshadowed by a series of lawsuits and allegations that could threaten its future.
Stiiizy has been accused of various legal violations. These include defrauding customers by overstating THC content in its products, illegally selling cannabis across state lines, and distributing cannabis containing dangerous pesticides. The company is also entangled in allegations of operating illegal cannabis shops throughout California. These claims have sparked numerous lawsuits, suggesting that Stiiizy may be profiting from both legal and illegal cannabis markets, casting a shadow over its operations.
Pristina Alford, a spokesperson for Stiiizy, has defended the company, stating that its success has made it an easy target for lawsuits. “Stiiizy is one of the best-known companies in the industry. But that also makes us an easy target, in some people’s minds, for lawsuits. We are proud of our operation and that when the public thinks of cannabis, they think of us,” Alford stated.
One of the most serious allegations against Stiiizy involves illegal cannabis sales. A December 2023 investigation by the Los Angeles Times linked co-founder Tony Huang to a vast operation involving illegal cannabis sales across multiple locations. Huang and others were accused by the Los Angeles City Attorney’s Office of using a shell company to conceal their involvement in these illegal activities. Though Huang and his co-defendants were ordered to pay $1 million in civil penalties, the company has denied direct involvement in illegal sales.
The cannabis business community has reacted strongly to these allegations. Jerred Kiloh, president of the United Cannabis Business Association, accused Stiiizy of undermining the legal cannabis market by profiting from illegal sales. Kiloh reported that 67 of the association’s members have stopped selling Stiiizy products in protest. Despite this, Kiloh noted that the company’s revenue appears stable, indicating that the allegations have not significantly impacted its market position.
Beyond the allegations of illegal sales, Stiiizy faces several class-action lawsuits. These include claims that the company misrepresented THC levels in its products and sold illicit THC vape cartridges. One particularly troubling lawsuit involves a Marin County teenager who alleges that Stiiizy’s high-THC products contributed to his cannabis-induced psychosis. The company has denied these claims, describing them as “false and inflammatory.”
Legal experts suggest that while the lawsuits could be challenging for Stiiizy, they may not be fatal. Justin Brandt, an Arizona attorney experienced in the cannabis industry, pointed out that Stiiizy’s size makes it a bigger target for legal action, but the company’s dominance in the market could help it withstand these challenges.
Despite the legal troubles, Stiiizy remains a powerful force in the California cannabis market. The brand’s ability to succeed in such a competitive environment suggests it has the potential to become a national leader in cannabis products. However, the outcome of the ongoing lawsuits and the company’s ability to navigate these challenges will play a crucial role in determining its future. Laura Bianchi, a legal partner of Brandt with expertise in cannabis law, cautioned that the issues Stiiizy is facing could mirror the downfall of other major California cannabis brands. “A lot of big names that started in California everyone thought were going to be huge…a lot of them have crumbled,” Bianchi said.
