The Sanya Tourism Board and the Pacific Asia Travel Association (PATA) have joined forces to promote sustainable tourism development in tropical coastal cities across the Asia Pacific region. This partnership was officially announced during the 2024 Tropical Coastal City Tourism Event Media Briefing on August 27th, held in conjunction with PATA Travel Mart 2024.
The Memorandum of Understanding (MOU) signed by Director General Albert Yip of the Sanya Tourism Board and CEO Noor Ahmad Hamid of PATA outlines a comprehensive plan for collaboration. The partnership aims to:
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Boost mutual cooperation in cultural and tourism sectors:
Sharing expertise and resources to enhance tourism offerings.*
Undertake comprehensive tourism research:
Identifying opportunities and challenges to support informed decision-making.*
Promote tropical coastal tourism development:
Fostering the growth of sustainable tourism in these unique environments.*
Advance international tourism marketing strategies:
Raising awareness of Sanya and the Asia Pacific region as prime travel destinations.*
Enhance sustainable practices:
Ensuring responsible tourism that preserves cultural and natural heritage.*
Improve visibility of tourism agencies:
Connecting stakeholders to create a stronger network.*
Elevate the global tourism status of Sanya and the wider Hainan region:
Positioning them as leading destinations for international travelers.“By joining forces, we can work together to elevate tropical islands and coastal destinations as premier travel hubs,” said PATA CEO Noor Ahmad Hamid. “PATA is committed to assisting global destinations in identifying their distinct advantages and developing travel experiences that not only draw international tourists but also safeguard their cultural and natural heritage.”
Sanya, known as China’s most emblematic tropical coastal city, boasts abundant tourism resources and strategic geographical benefits, making it an ideal partner for PATA’s initiatives.
As part of the MOU, both organizations have committed to jointly hosting the Tropical Coastal City Tourism Event in Sanya annually for the next three years, starting in 2024. This initiative will further strengthen Sanya’s position in the global island tourism market.
Sanya has also launched the initiative to establish the Tropical Coastal City Tourism Alliance, a platform for tropical coastal cities worldwide to exchange insights, build connections, and work together to revitalize and grow the sector.
The 2024 Tropical Coastal City Tourism Event, themed “The Next Wave: Shaping the Future of Tourism Marketing in Tropical Coastal Cities,” will be held at the China Hyatt Regency Sanya Tianli Bay in Sanya, Hainan, China, on September 4-5. The conference will focus on:
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Pioneering international tourism marketing strategies:
Sharing best practices and innovative approaches.*
Empowering local communities:
Ensuring local communities benefit from tourism development.*
Driving sustainable development efforts:
Promoting eco-friendly practices and responsible tourism.The event will serve as a valuable forum for mayors and tourism professionals from tropical coastal cities around the world to exchange best practices and strategies, further solidifying Sanya’s position as a leading destination for inbound international tourism in China.
