Obeetee’s ‘Viraasat’ Collection: A Fusion of Indian Heritage and Modern Design

Flooring can make or break a home’s aesthetic, and outdated floors can be a common problem, especially in homes that have undergone multiple renovations. Thankfully, there’s a simple yet elegant solution: rugs. And India, with its rich tradition of handmade rugs, is a treasure trove of stunning options.

One brand that’s pushing the boundaries of rug design is Obeetee. This year, they’ve launched their latest collection, ‘Viraasat,’ which translates to ‘heritage.’ This collection brings together four prominent Indian designers: Tarun Tahiliani, Anju Modi, Ashdeen Z. Lilaowala, and Anita Dalmia, each contributing their unique style and vision.

The result is a collection that’s as much about artistry as it is about heritage. Tahiliani, known for his intricate designs, draws inspiration from Kashidakari embroidery and Pichwai art, incorporating elements like cows, flowers, and vibrant colors. Dalmia, an interior designer, pays homage to the holy town of Vrindavan, featuring cows, monkeys, and peacocks in her design. Modi, known for her traditional yet modern designs, draws inspiration from the Panchvati district in Nashik, known for its historical significance. Lilaowala, on the other hand, takes a global approach, incorporating Persian and Oriental influences, with the flaming sun as a prominent motif.

While each designer’s inspiration stems from the past, the collection boasts a contemporary freshness, making these rugs perfect for modern homes. This aligns perfectly with Obeetee’s history, a brand that has been evolving for over a century, catering to a constantly changing world.

Obeetee’s ‘Viraasat’ collection is more than just beautiful rugs – it’s a celebration of India’s cultural heritage and a testament to the enduring power of design. Whether you’re looking to add a touch of elegance to your home or simply want a conversation starter, these rugs are sure to impress.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top