AXIS-Y, a leading innovator in the K-beauty industry, continues to champion sustainable and vegan beauty practices. This year, the brand’s EcoGlow 5.5 Community Campaign, held on Jeju Island in May, marked a significant milestone in its sustainability journey. Since its founding in 2019, AXIS-Y has consistently strived to make a positive impact beyond just enhancing beauty, prioritizing environmental and social responsibility.
The annual EcoGlow campaign, a cornerstone of AXIS-Y’s mission, has always transcended traditional skincare. The brand has undertaken initiatives ranging from donating clothing to empower communities to supporting global environmental causes like One Tree Planted. This commitment to multi-faceted change further solidifies AXIS-Y’s leadership in the vegan beauty space.
This year’s campaign witnessed the participation of 10 globally influential beauty icons, including Jooshica, Edward Zo, Hanna, and Lisa Rosh, reaching millions of followers. These influencers immersed themselves in AXIS-Y’s vegan skincare products and eco-friendly initiatives against the backdrop of Jeju Island’s unspoiled beauty. Their involvement not only enriched the event but also amplified the message of sustainable and vegan beauty to a wider audience, expanding AXIS-Y’s reach across diverse platforms.
Recognizing the unique impact of climate on skin health, AXIS-Y is at the forefront of creating products that adapt to these diverse conditions. The Jeju Island campaign showcased this commitment, bringing together global influencers to experience firsthand how AXIS-Y’s formulations are designed to address different climatic challenges. This reflects AXIS-Y’s mission to lead the beauty industry towards a more climate-conscious future.
AXIS-Y took a further step towards a greener future by unveiling its new eco-conscious packaging as part of the EcoGlow campaign. This packaging isn’t just about aesthetics; it’s a testament to the brand’s dedication to the planet. The new eco-friendly packaging features selected secondary fibers, acid-free paper, elemental chlorine-free processing, and an absence of heavy metals. These materials were carefully chosen to minimize environmental impact while maintaining the integrity of AXIS-Y’s products. Through these innovations, AXIS-Y demonstrates its commitment to reducing its ecological footprint and leading by example in the beauty industry.
The Jeju Island event provided a platform to showcase how AXIS-Y’s products are meticulously crafted to respond to daily environmental influences, from fluctuating weather patterns to individual lifestyle choices. Set against Jeju’s pristine natural beauty, influencers engaged deeply with these concepts, highlighting the brand’s dedication to environmental sustainability in every aspect of skincare.
At the heart of AXIS-Y’s philosophy is a commitment to building a community that embraces self-care and sustainability. The EcoGlow 5.5 Community Campaign was a powerful demonstration of this value, bringing together global influencers to collaborate on projects that emphasized eco-conscious living. One such project, the EcoGlow Challenge, invited participants to co-create eco-friendly packaging for AXIS-Y’s popular Dark Spot Correcting Glow Serum. This initiative not only showcased the brand’s commitment to reducing environmental impact but also fostered a sense of empowerment and involvement within the community.
As an innovator in the global K-beauty market, AXIS-Y is committed to continuing its journey of innovation in vegan beauty and environmental responsibility. By focusing on climate adaptability, environmental sustainability, and community-driven initiatives, AXIS-Y is setting new benchmarks in the industry. The brand is dedicated to expanding its influence and exploring new opportunities to inspire others in the beauty community to prioritize sustainability.
“Our vision for the EcoGlow 5.5 Community Campaign was to not only celebrate vegan beauty but to inspire a global movement towards sustainability,” said Maggie Yue, CEO & Founder at AXIS-Y. “We are passionate about leading this change and empowering our community to join us in this mission.”
