Hyundai is not only diving headfirst into the electric vehicle (EV) market, but also exploring alternative pathways to meet diverse consumer needs. This strategy involves expanding beyond pure EVs by introducing extended-range electric vehicles (EREVs) and incorporating hybrid technology across its range, including its premium Genesis brand.
The upcoming three-row electric SUV, the Ioniq 9, will be a key player in Hyundai’s EV lineup. It’s expected to feature less futuristic styling than its concept version while retaining its electric power and spacious three-row interior. The Ioniq 9 might share similarities with the Kia EV9 under the hood.
For those who want the benefits of an EV but are concerned about range limitations, Hyundai has developed an innovative extended-range system. This system, dubbed EREV, promises over 550 miles of driving range and leverages a gasoline-burning engine to alleviate range anxiety. Instead of directly powering the wheels, the engine acts as a generator, producing electricity that feeds the motors driving the wheels. This technology bears resemblance to the Chevrolet Volt’s system.
Hyundai’s EREVs will be all-wheel drive and offer several advantages over traditional EVs, including quicker recharge times, a lower price point, and significantly extended range.
Alongside its commitment to EVs and EREVs, Hyundai is pushing forward with hybrid technology. Plans are underway to introduce hybrid versions of small, large, and luxury vehicles, effectively doubling the number of gasoline-electric models in its portfolio. The first cars equipped with Hyundai’s next-generation hybrid system are expected to hit showrooms in January 2025.
Further bolstering its technological advancements, Hyundai is working on a brand-new Android-based infotainment system slated for launch in the first half of 2026. This system promises a more intuitive and user-friendly experience for drivers.
Looking ahead, Hyundai’s roadmap includes the production of EREV-powered Hyundai and Genesis SUVs in North America by the end of 2026. In the long-term, the company aims to introduce a new type of EV battery designed for mass production by 2030. This battery is anticipated to deliver a 20% improvement in performance through gradual advancements in energy density.
With its multifaceted approach, Hyundai is well-positioned to meet the diverse needs of the automotive market. This strategic blend of EVs, EREVs, and hybrids showcases the company’s dedication to a sustainable and technology-driven future of mobility.
