Saudia, Saudi Arabia’s flagship airline, is once again partnering with Mastercard to launch the third season of their acclaimed podcast series, ‘Her Voice.’ This initiative will be available to Saudia passengers through their Beyond inflight entertainment system, which boasts over 5,000 hours of content in 16 languages.
This year, the partnership expands to include Blossom Accelerator, a leading technology and women-centric accelerator in Saudi Arabia. Together, they will conduct three impactful workshops in Jeddah, Riyadh, and Khobar, aiming to equip emerging female entrepreneurs, future leaders, and small business owners with vital skills and networking opportunities.
A unique competition is also part of this season, inviting startups to submit their business ideas at priceless.com/hervoiceS3 for a chance to win a year-long mentorship with Blossom Accelerator.
Essam Akhonbay, Vice President of Marketing at Saudia, expressed the airline’s commitment to supporting women’s professional growth, stating: “Saudia has been a pioneer in supporting women’s professional growth. By including ‘Her Voice’ on our in-flight entertainment system, we continue to champion women’s stories while enhancing our guests’ experience. Our Beyond entertainment system, with its extensive and interactive content, perfectly complements this initiative.”
Maria Medvedeva, Country Manager, Saudi Arabia, Mastercard, emphasized the importance of highlighting the achievements of Saudi women, stating: “Amplifying the incredibly moving stories of Saudi women from all over the Kingdom, Her Voice has serves as the clarion call for the recognition of excellence. With women being at the heart of the Kingdom’s transformation into a global hub of innovation and nerve center of regional entrepreneurship, it is vital that we share their inspiring narratives with the rest of the world. We aim to continue doing exactly that with the third season of the podcast series, working closely with Saudia to action lasting and meaningful change.”
Season 3 of ‘Her Voice’ will spotlight the achievements of seven exceptional women, showcasing their dedication in various fields and how they overcame obstacles to achieve remarkable results. Premiering on August 27th, the new season will connect listeners with their passions through each episode’s unique theme. Episodes will delve into topics including ‘Culinary,’ ‘Entertainment,’ ‘Sport,’ ‘Tech,’ ‘E-gaming,’ ‘Sustainability,’ and ‘Travel,’ featuring personal and insightful narratives from each guest, narrated alongside celebrated Saudi actress and broadcaster, Danyah Shafei.
The initiative emphasizes Saudia’s commitment to promoting women’s empowerment and showcasing their contributions to the Kingdom’s growth. Through this partnership, ‘Her Voice’ aims to inspire and empower future generations of female leaders in Saudi Arabia and beyond.
