India’s job market is experiencing a significant surge in hiring activity, as revealed by the latest Indeed Hiring Tracker. The report highlights that 73% of employers in India were actively seeking new talent during the first quarter of the 2025 financial year, marking a 7% increase compared to the previous fiscal year’s final quarter. This upward trend signals a positive outlook for job seekers in India.
The report further emphasizes that sales and marketing, along with IT roles such as data analysts, data engineers, and data scientists, are currently the most sought-after fields by employers. This indicates a strong demand for skilled professionals with expertise in these areas.
Here’s a detailed look at five job roles that are highly popular among employers, based on the Indeed report for the first quarter of the fiscal year 2024-25:
Sales (30% Hiring Percentage)
A career in sales revolves around promoting and selling products or services by effectively showcasing their benefits to customers. This field offers diverse opportunities tailored to individual interests and skills. Success in sales is directly tied to strong relationship-building, communication, and negotiation skills, coupled with in-depth knowledge of the products and the relevant industry. Here are three key career paths within the sales sector:
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Sales Development Representative:
These professionals are responsible for generating qualified leads, serving as the initial step in the sales process. They conduct extensive market research, identify potential clients, and initiate contact with them. The average salary for a Sales Development Representative ranges from Rs. 3 lakh to Rs. 15 lakh, with the salary typically increasing with experience.*
Account Manager:
Account Managers focus on establishing and nurturing long-term client relationships. Their role involves working with customers after their initial purchase, acting as the primary point of contact for the company. Account Managers need to thoroughly understand client needs, stay abreast of product and service updates, and prioritize customer satisfaction. The average salary for an Account Manager typically falls between Rs. 7 lakh to Rs. 9 lakh, depending on experience.*
Account Executive:
Account Executives are experienced sales professionals who excel at identifying client needs, providing product demonstrations, and educating clients to finalize sales. Their performance is evaluated based on their success in converting leads. The average salary for an Account Executive ranges from Rs 3 lakh to Rs 13 lakh, with experience being a significant factor in salary determination.Marketing (23% Hiring Percentage)
Marketing is the process of strategically creating, communicating, delivering, and exchanging products and services that hold value for customers, clients, and business partners. This dynamic field is a highly profitable profession, with virtually every business relying on marketing specialists to enhance brand awareness and boost product or service sales. Here are three career options within the marketing domain:
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Marketing Executive:
A marketing executive is responsible for crafting, implementing, and overseeing sales plans and campaigns aimed at promoting companies and their offerings. They also conduct thorough market research, monitor consumer trends, and compile comprehensive sales performance reports. The average salary for a marketing executive ranges from Rs. 3.5 to Rs. 6 lakhs, with potential for salary growth as experience increases.*
Content Marketer:
Content marketers play a pivotal role in planning, researching, producing, and distributing various types of content across multiple platforms for marketing purposes. This can encompass writing articles, blogs, website content, and producing podcasts. They are also tasked with tracking online traffic growth, fostering reader relationships, and ultimately converting readers into paying customers. The average salary for a content marketer typically falls between Rs. 6 lakhs to Rs. 8 lakhs, with the potential for higher earnings based on experience and achievements.*
Market Analyst:
A market analyst meticulously analyzes market conditions, assesses consumer demand for various goods and services, estimates potential pricing strategies, and identifies prospective clients. They also monitor marketing budgets, implement strategic marketing plans, and actively contribute to customer acquisition efforts. The average salary for a market analyst ranges from Rs. 9 lakhs to Rs. 11 lakhs, with the possibility of earning a higher salary based on experience and expertise.Data Analyst (23% Hiring Percentage)
A data analyst meticulously collects, cleans, and interprets data sets to gain insights that answer questions and solve problems. They operate across a wide range of industries, including business, finance, science, medicine, government, and media. By employing mathematical and analytical skills, they transform raw data into actionable business decisions, making them highly valuable assets within organizations.
Here are three career paths within the data analyst field:
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Business Intelligence Analyst:
A business intelligence analyst empowers organizations to make data-driven decisions by analyzing and interpreting complex data sets. They utilize various tools and techniques to extract valuable insights and present this information in a clear and actionable format, enabling informed decision-making. The average salary for a business intelligence analyst ranges from Rs. 8 lakhs to Rs. 10 lakhs, with potential for salary growth as experience increases.*
Marketing Analytics Manager:
A marketing analytics manager applies data science methodologies to marketing strategies. They leverage data and analytics to inform and optimize marketing campaigns, focusing on areas such as consumer behavior, campaign performance, and market trends. The average salary for a marketing analytics manager typically falls between Rs. 27 lakhs to Rs. 30 lakhs.*
Financial Analyst:
A financial analyst requires a strong foundation in quantitative skills and data-oriented analysis to evaluate financial data, communicate insights, create forecasts, and predict future outcomes. The average salary for a financial analyst ranges from Rs. 6 lakhs to Rs. 8 lakhs, with potential for higher earnings based on experience and expertise.Data Engineers (16% Hiring Percentage)
Data engineers play a crucial role in designing and building systems for efficiently collecting, storing, and analyzing vast amounts of data. In today’s data-driven world, data engineers are essential across various industries. Organizations generate massive volumes of data, and data engineers ensure that this data is in a highly usable state before it reaches data scientists and data analysts. Their primary goal is to make data readily accessible so that it can be analyzed and utilized to optimize organizational performance. The average salary for a data engineer ranges from Rs. 8 lakhs to Rs. 9 lakhs, with the potential for higher earnings based on experience and skills.
Data Scientists (11% Hiring Percentage)
A data scientist utilizes their expertise in statistics, programming, and specific industry domains to transform data into actionable insights. They are typically expected to formulate their own questions about the data and analyze it to uncover patterns and trends. Data scientists develop algorithms and data models to forecast outcomes and employ machine learning techniques to enhance data quality, making them critical players in driving data-driven innovation. The average salary for a data scientist ranges from Rs. 13 lakhs to Rs. 14 lakhs, with the potential for higher earnings based on experience and contributions.