Davies Opoku Ansah, the Member of Parliament for Mpraeso, has issued a powerful call to action to his fellow Ghanaians: explore the treasures within your own country before seeking experiences abroad. This message was delivered during the official launch of the Ghana Tourism Authority’s (GTA) ‘Tourism Month,’ an annual September event dedicated to promoting domestic tourism.
The MP emphasized the rich tapestry of experiences that Ghana offers, particularly highlighting the breathtaking scenery and cultural heritage of Kwahu. He passionately argued that rather than spending money on international destinations like Dubai, Ghanaians should first discover the wonders of Kwahu. ‘If you want to experience the good weather in Dubai, first come to Kwahu and experience our weather,’ he suggested.
Beyond simply promoting national pride, this push for domestic tourism serves a strategic economic purpose. By choosing Kwahu as a travel destination, Ghanaians can save money while enjoying a fulfilling experience. Opoku Ansah assures potential tourists that Kwahu offers both financial savings and immense enjoyment, making it a compelling option for those seeking new adventures.
The ‘Tourism Month’ initiative by the GTA plays a crucial role in encouraging Ghanaians to discover the diverse cultural heritage, scenic landscapes, and vibrant festivals that their country has to offer. Held every September, this initiative is designed to boost the local tourism industry by urging citizens to rediscover and appreciate the beauty of their own land. The GTA’s aim is to create a sustainable tourism model that benefits both the economy and the people of Ghana.
The MP’s personal experiences further illustrate the benefits of exploring different regions within Ghana. He shared how his travels across the country broadened his appreciation for Ghana’s diverse cultures and environments. During a visit to Nzema, he enjoyed the local coconut so much that he even considered investing in coconut farming after his parliamentary career. This anecdote underscores the untapped potential within Ghana’s borders that could provide both cultural enrichment and economic opportunities.
The MP’s emphasis on domestic tourism is likely to have a significant impact on the travel industry in Ghana. By encouraging citizens to explore their own country, there is potential for increased demand for local travel services, including accommodations, tours, and cultural experiences. This shift in focus could lead to the growth of small businesses and the creation of jobs within the tourism sector, further boosting the local economy.
However, this initiative also has broader implications for the global travel industry. As more Ghanaians opt to explore their own country rather than traveling abroad, there could be a noticeable decrease in the number of outbound tourists. This shift could impact international destinations that have traditionally relied on Ghanaian tourists. Moreover, the success of domestic tourism in Ghana could inspire other countries to adopt similar strategies, leading to a more localized and sustainable approach to tourism worldwide.
The promotion of domestic tourism in Ghana also has the potential to influence global travel behaviors. As travelers around the world become more aware of the benefits of exploring their own countries, there may be a shift towards more sustainable and localized travel. This trend could lead to a reduction in the carbon footprint associated with international travel and encourage the development of more eco-friendly tourism practices.
Moreover, as countries like Ghana successfully promote their domestic tourism, international travelers might become more interested in visiting these lesser-known destinations. This could lead to an increase in cultural exchange and a greater appreciation of the unique experiences that different countries have to offer.
