The “Meghan effect” is well-documented: when the Duchess of Sussex is seen wearing a particular item, it sells out. This phenomenon, also observed with the Princess of Wales, has propelled brands into the spotlight and garnered significant attention for their products. Cesta Collective, a brand known for its exquisite handwoven basket bags, has experienced this firsthand.
Meghan’s interest in Cesta Collective started with her fondness for their unique designs. She was first seen carrying their bucket-style bag in May 2023, sparking a surge of orders that overwhelmed the brand’s founders. This unexpected wave of popularity prompted the founders, Courtney Weinblatt Fasciano and Erin Ryder, to reach out to Meghan’s team, expressing gratitude for her support.
What began as a thank you note blossomed into a deeper connection. Meghan, a longtime admirer of the brand’s ethos, wanted to do more than just wear their bags. She went on to invest a minority stake in Cesta Collective, signifying her belief in their mission and commitment to ethical practices.
Fasciano and Ryder, former fashion industry insiders, were driven to create a brand that aligned with their values. Disillusioned by the industry’s unsustainable practices, they sought to establish a company that fostered ethical production and empowered women. Their focus on handcraft, particularly basket weaving, resonated deeply with them.
“It’s a huge source of economic independence for women around the world,” explains Fasciano. Cesta Collective collaborates with a female cooperative in Rwanda, providing them with fair wages and creative freedom. The weavers themselves set the prices for their work, earning significantly more than the national average. Furthermore, they often grow the sisal used for the baskets themselves and use natural dyes derived from organic vegetables, ensuring a sustainable and eco-conscious approach.
Meghan’s investment has not only boosted Cesta Collective’s visibility but has also provided invaluable validation for the brand’s ethical practices. The artisans who contribute to the brand are thrilled with the recognition, seeing their work featured on a global stage.
Looking ahead, Cesta Collective’s vision is ambitious. They aim to collaborate with the best artisans worldwide, expanding their reach and establishing their brand as a leader in ethical and sustainable luxury. With Meghan Markle’s backing and their unwavering commitment to their mission, Cesta Collective is poised to make a significant impact on the fashion industry, empowering artisans and promoting a more conscious and compassionate approach to design.
