As Malaysia gears up for the upcoming Malaysia Day long weekend, a significant surge in international travel bookings is evident, according to Agoda, the leading digital travel platform. The company’s data reveals that searches for overseas trips have skyrocketed by a staggering 167% compared to the same period last year, indicating a growing preference among Malaysians to celebrate the public holiday with adventures abroad.
Traditionally, Malaysia Day, celebrated on September 16th, has been a time for family and friends to gather locally. However, Agoda’s findings suggest a shift in travel patterns, with Malaysians seeking international experiences to mark this occasion.
Thailand stands out as a popular choice, emerging as a favored destination for Malaysian travelers seeking a long weekend getaway. Among the top five dream locations, three Thai cities—Hat Yai, Krabi, and Phuket—have captivated the hearts of Malaysian travelers.
Hat Yai, recently declared the most affordable destination in Asia by Agoda, has witnessed the most dramatic surge in accommodation searches compared to 2023. The data suggests that Malaysians are increasingly seeking value-for-money destinations without compromising on the richness of their travel experiences.
Beyond Thailand, other popular destinations among Malaysians include Hong Kong and Japan. The diverse attractions, rich cultural experiences, and delectable culinary delights offered by these countries seem to resonate with the preferences of Malaysian travelers seeking both relaxation and cultural immersion.
Andrew Smith, Senior Vice President, Supply at Agoda, highlights the trend, stating, “Public holidays that form long weekends often cause an uptick in travel activity. From Hat Yai, which was recently revealed to be the most affordable destination in Asia by Agoda, to the beautiful beaches of Krabi and Phuket, Thailand’s diverse attractions make it a favored choice for Malaysian travelers during this period. The warm and sunny weather make it easier for travelers to explore and truly enjoy the sights these destinations have to offer.”
Agoda, with its extensive network of over 4.5 million accommodations, more than 130,000 flight routes, and over 300,000 activities, provides a comprehensive platform for travelers to plan and book their Malaysia Day escapades. The company’s user-friendly interface and seamless booking process cater to the evolving needs of modern travelers seeking diverse options for their journeys.
The travel trends observed for Malaysia Day reflect a growing desire among Malaysians to celebrate this special occasion by embracing the world’s vibrant cultural offerings. Whether it’s exploring the bustling streets of Hat Yai, lounging on the pristine beaches of Krabi, or indulging in the rich cultural experiences of Hong Kong and Japan, Malaysian travelers are eager to create memorable experiences during this long weekend.
