The Esports World Cup Foundation (EWCF) took a significant step forward in promoting esports in China by signing a Memorandum of Understanding (MoU) with China Media Group’s National Institute for Esports Development (NIED) and VSPO, the largest esports company in Asia. The agreement was signed during the New Global Sport Conference (NGSC24) held at the Four Seasons Hotel in Riyadh, Saudi Arabia, on August 25th, 2024.
This three-way collaboration aims to harness the combined resources and expertise of each organization to bolster the esports industry in China. Key areas of cooperation include broadcasting esports events on CCTV, utilizing cutting-edge technology, expanding market reach, and promoting event content.
Faisal Bin Homran, Chief Product Officer of the Esports World Cup Foundation, expressed his enthusiasm for the partnership, stating, “I welcome this collaboration between the Esports World Cup Foundation, China Media Group’s National Institute for Esports Development, and VSPO. Together, with our combined platforms, expertise, and resources, we are confident we can elevate the industry to new heights and continue to engage and inspire fans and audiences throughout China.”
Dino Ying, Founder, Chairman, and CEO of VSPO, also shared his excitement about the strategic partnership, saying, “It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development.”
The Esports World Cup Foundation is a non-profit organization dedicated to promoting the growth and development of esports and gaming. As the host of the Esports World Cup, EWCF aims to nurture the event and enhance its influence at local, regional, and international levels.
China Media Group (CMG), established in 2018, is one of the largest media conglomerates globally. NIED, an affiliate of CMG, focuses on three key areas: conducting research on esports development, studying esports trends to inform national policies, and promoting the esports industry through timely competitions.
Founded in 2016, VSPO, with a global presence spanning 14 office locations and eight top-tier esports arenas, offers a comprehensive suite of esports services including tournament organization, marketing solutions, community development, and more. The company captivates an online fan base of over 800 million, producing over 7,000 matches annually.
This collaboration represents a significant step towards accelerating the growth of esports in China, leveraging the combined strengths of three leading organizations in the industry. The partnership promises to deliver impactful initiatives that will engage audiences, promote talent, and elevate the esports scene in China to new heights.
