Get ready to rev your engines and embrace the spirit of La Dolce Vita! Anantara Hotels & Resorts is set to debut the Anantara Concorso Roma, an exclusive luxury car event that will showcase the finest of Italian automotive design and heritage. Presented by UBS, this inaugural event will take place from April 24-27, 2025, against the breathtaking backdrop of Rome.
Imagine fifty of the rarest and most historically significant Italian cars, sourced from private collections, all gathered together in the heart of Rome. The Anantara Concorso Roma will feature legendary brands like Alfa Romeo, Bugatti, Ferrari, Lancia, Lamborghini, Maserati, and Pagani, each representing a chapter in the rich history of Italian automotive excellence. You’ll have the opportunity to admire these treasures, spanning from the early days of automotive innovation to the modern era of supercars, and witness their elegance firsthand.
The event is more than just a showcase. A distinguished panel of international judges, led by concours expert Dott. Adolfo Orsi Jr. and renowned Concours Director Jeremy Jackson-Sytner, will carefully evaluate the cars. The Anantara Concorso Roma aims to honor Rome and its residents by showcasing the finest aspects of Italian craftsmanship, cuisine, design, and luxury lifestyle to an international audience.
Rome’s history with motor racing adds a unique dimension to the event. The city’s streets once echoed with the sounds of the Mille Miglia, with Rome serving as a crucial turning point on this iconic route. The prestigious Gran Premio di Roma, held between 1925 and 1991, further contributes to Rome’s rich automotive legacy. It was at this race in 1947 that Ferrari secured their first victory, with the legendary Ferrari 125 S.
The event will be centered around the magnificent Piazza della Repubblica, home to the Anantara Palazzo Naiadi Rome Hotel. This 19th-century marble palace, built atop the ancient Diocletian Thermal Baths dating back to AD 298, offers a stunning setting overlooking the Fountain of the Naiads. Its semi-circular architecture, resembling an amphitheater, combined with its grand neoclassical portico, provides a breathtaking stage for the inaugural Anantara Concorso Roma.
“Rome is enjoying a renaissance, making it the perfect moment for Anantara to shift the gears and launch a prestigious concours event for the capital,” said William Heinecke, Founder and Chairman of Minor International, Anantara’s parent company, and a long-time historic car enthusiast. “I am confident that with support of our esteemed partners, we will successfully establish Anantara Concorso Roma as a pre-eminent annual international automobile event.”
“UBS is proud to be the official sponsor of the inaugural Anantara Concorso Roma, the latest addition to our exclusive program of classic car events,” said Benjamin Cavalli, Head of Global Wealth Management Strategic Clients at UBS. “This new partnership embodies the spirit of precision and craft we aspire to as a firm. We look forward to celebrating our passion for automotive excellence in April 2025 amidst the historic beauty of Rome.”
Car enthusiasts and concours participants can reserve exclusive packages for two, including VVIP weekend tickets, luxurious accommodations at the Anantara Palazzo Naiadi Rome Hotel, exquisite dining experiences, and priority access to the event. Day passes, starting at 200 EUR, weekend passes (with or without accommodation) are also available. Get ready to experience the allure of Italian luxury and automotive history at the Anantara Concorso Roma.
