Starting October 1st, 2024, New Zealand will significantly increase its International Visitor Conservation and Tourism Levy (IVL), nearly tripling the fee from NZ$35 (€20) to NZ$100 (€56). This substantial increase reflects the country’s commitment to safeguarding its environment and supporting public services, particularly as the tourism sector recovers from the pandemic.
While visitor numbers are rebounding, reaching 84% of 2019 levels by mid-2024, New Zealand is transitioning its tourism strategy. The focus is now on attracting higher-spending visitors who stay longer and contribute more to the economy, rather than solely relying on budget backpackers. This shift prioritizes a regenerative, sustainable approach to travel, recognizing the impact tourism has on the country’s fragile ecosystems.
Prior to the pandemic, tourism was New Zealand’s largest export industry, contributing significantly to its workforce and GDP. However, the influx of visitors, particularly in the years leading up to 2019, placed immense pressure on the country’s natural resources. With a population of just 5 million, New Zealand hosted around 11 million international visitors annually between 2016 and 2019.
The increased tourist tax will be dedicated to funding conservation projects that aim to mitigate the environmental damage caused by tourism. These projects include habitat restoration, pest eradication, and initiatives promoting sustainable tourism practices. New Zealand’s natural beauty is a major draw for visitors but also leaves it vulnerable to climate-related disasters like flooding and wildfires. These events are exacerbated by climate change and rural development, further emphasizing the need for environmental protection. The higher levy is seen as a crucial step towards building resilience and safeguarding the environment for future generations.
The IVL, initially introduced in July 2019, is a mandatory fee for international visitors applying for a New Zealand Electronic Travel Authority (NZeTA) or tourist visa. Exceptions apply for visitors from Australia and several Pacific Islands. The levy has already been utilized to fund various initiatives, including sustainable tourism development and cycling trail maintenance.
With this new tax hike, New Zealand aims to maintain its global reputation as a premier travel destination while ensuring its natural environment remains protected for years to come.
