New Zealand has teamed up with Klook, Asia’s leading travel platform, to launch the ‘Jalan-Jalan Muslim-friendly NZ’ campaign, a groundbreaking initiative designed to attract Malaysian Muslim travelers. This campaign, which runs from September 6 to 22, 2024, coincides with the MATTA Travel Fair and represents a significant step in New Zealand’s commitment to offering inclusive and accessible travel experiences for Muslim visitors.
Recognizing Malaysia as a key market for tourism, New Zealand is dedicated to providing a comfortable and enjoyable experience for Muslim travelers. The campaign features over 500 New Zealand holiday experiences curated specifically for Muslim tourists, encompassing halal-friendly accommodations, dining options, and culturally sensitive activities. These tailored experiences ensure a smooth and enriching journey for all visitors.
To further enhance the campaign’s reach and inspire travelers, renowned Malaysian actress Mira Filzah and her family recently embarked on a memorable adventure across New Zealand’s North and South Islands. Their journey, which included whale watching and stargazing, captured the essence of discovery and excitement, perfectly aligning with Malaysia’s off-peak travel seasons. Mira’s experiences will be showcased throughout the campaign, motivating more travelers to explore New Zealand’s diverse offerings.
In her social media posts, Mira shared heartfelt moments from the trip, emphasizing the importance of family and how the comfort of loved ones enhances the travel experience. These authentic and relatable experiences resonate with potential travelers, showcasing the personal connections and memories that can be made while exploring New Zealand.
The campaign also received a boost from New Zealand Prime Minister Christopher Luxon’s recent visit to Malaysia. During his official trip, Luxon met with Malaysian influencer Khairul Aming, who had traveled to New Zealand to create cooking videos. This collaboration is expected to generate even more excitement among Malaysians about vacationing in New Zealand, showcasing the country’s culinary delights and cultural diversity.
With a growing number of Malaysians already traveling to New Zealand for work programs, this renewed focus on tourism is set to further solidify the country’s position as a top holiday destination for Malaysian travelers. The ‘Jalan-Jalan Muslim-friendly NZ’ campaign effectively caters to the specific needs and preferences of Muslim travelers, making New Zealand a welcoming and inclusive destination for all.
