JW Marriott, a renowned member of the Marriott Bonvoy collection, has partnered with Flamingo Estate, a lifestyle brand dedicated to luxurious garden living, to create a unique sensory experience for guests. The collaboration, rooted in the mutual commitment to promoting well-being through connection with nature, was launched with a sophisticated event at the JW Marriott Bengaluru Prestige Golfshire Resort & Spa in India. This marks the first South Asian venue to host this partnership and celebrates the 40th anniversary of the JW Marriott brand.
The event showcased the essence of the collaboration through a multi-sensory experience. Guests were greeted with the garden-inspired fragrance “Expansion,” accompanied by nature-inspired soundscapes. The dinner featured beautifully crafted dishes highlighting Flamingo Estate’s contributions, prepared with fresh ingredients from the resort’s JW Garden and presented with butter candles.
“Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott.
The partnership includes the development of unique experiences designed to engage multiple senses. “Expansion,” the co-branded fragrance, is inspired by the JW Garden and evokes the essence of nature with notes of greenery, moist soil, blooming flowers, and creamy woods. The fragrance is also available in a specially crafted candle, hand-poured in Los Angeles.
To enhance the connection with nature and promote mindfulness, JW Marriott and Flamingo Estate have curated four playlists: Aurora, Sun, Dusk, and Moon. These playlists, designed to align with the specific energies of different times of day, will be played in public spaces at the JW Marriott Bengaluru Prestige Golfshire Resort & Spa. Guests can also access the playlists on Flamingo Estate’s Spotify channel.
In a further expansion of their sensory collaboration, the partners have introduced a signature honey infused with the essence of California wildflowers, adaptogenic Holy Basil, and aromatic Bergamot. Guests at the resort can savor this honey, a taste of nature’s bounty at its most opulent.
“We both believe in real hospitality, and it’s at the heart of what we do. The rare art of making someone feel loved and cared for,” said Richard Christiansen, Founder, Flamingo Estate. “This is communicated through all these senses, but especially taste, touch, and smell, which is why we are excited to collaborate with JW Marriott.”
To celebrate Flamingo Estate’s debut in India, the JW Marriott Bengaluru Prestige Golfshire Resort & Spa is hosting a special retail pop-up. Here, guests can explore and acquire unique items from Flamingo Estate’s collection, including the Expansion fragrance, artisan-crafted honey, bespoke candles, body oils, soaps, and more. This boutique offers visitors the chance to bring elements of their luxury experience home.
The JW Marriott and Flamingo Estate partnership aims to redefine luxury hospitality by creating immersive experiences that enhance well-being and connect guests with nature. This collaboration is an example of how brands are innovating to cater to the growing demand for mindful travel and sensory experiences.
