The Madhya Pradesh Tourism Board hosted a grand roadshow in Hyderabad on September 5th, 2024, with the goal of solidifying partnerships and highlighting the state’s diverse tourism offerings. The event, held at the Radisson hotel under the theme “Green, Clean & Safe Madhya Pradesh,” brought together key industry stakeholders from both Madhya Pradesh and Hyderabad to discuss collaboration and the state’s impressive tourism potential. The roadshow attracted enthusiastic participation from the local tourism sector, including travel agents and tour operators, leading to promising collaborations expected to bolster tourism in the “Heart of Incredible India.”
Madhya Pradesh presented its extensive portfolio of tourism destinations, with a particular emphasis on spiritual sites, natural beauty, and cultural heritage. This included showcasing renowned Jyotirlingas and the towering statue of Adi Shankaracharya in Omkareshwar. The event kicked off with a “Masterclass” designed to equip travel agents and tour operators with the knowledge needed to craft more personalized travel experiences for their clients. Participants were introduced to the latest tourism trends, sustainable tourism practices, and new opportunities for travelers in Madhya Pradesh. This deepened understanding of the state’s tourism potential was aimed at encouraging agents to promote Madhya Pradesh as a must-visit destination.
Bidisha Mukherjee (IAS), Additional Managing Director of the Madhya Pradesh Tourism Board, expressed her satisfaction with the event’s outcome. “We are thrilled with the success of the roadshow in Hyderabad. The partnerships and connections formed here will play a pivotal role in enhancing tourism prospects for Madhya Pradesh. This event not only strengthened the bonds between the two regions but also empowered stakeholders to deliver more personalized and enriching travel experiences for their clients.”
Madhya Pradesh highlighted its spiritual tourism offerings, such as the Mahakal Lok in Ujjain, Raja Ram Lok, Devi Lok in Salkanpur, Shaktipeeth, and the tallest statue of Adi Shankaracharya in Omkareshwar. These sites are integral components of the state’s tourism portfolio, appealing to spiritual travelers and cultural enthusiasts alike. By focusing on these sacred and culturally significant destinations, the roadshow aimed to assist stakeholders in crafting customized travel packages, ensuring that Madhya Pradesh continues to stand out as a leading destination for spiritual and cultural tourism.
The roadshow placed a strong emphasis on the importance of sustainable tourism and fostered dialogue on how to improve tourism infrastructure, enhance visitor experiences, and promote eco-friendly travel. The initiative underscored the state’s commitment to offering safe, clean, and enriching travel experiences to both domestic and international visitors. With the momentum generated from this event, Madhya Pradesh is poised to see an increase in tourist inflows, as travel agents and tour operators now have a clearer understanding of the state’s diverse offerings. The roadshow succeeded in creating a strong advocacy for Madhya Pradesh tourism, ensuring that its rich cultural, spiritual, and natural landscapes will reach a broader audience.
