Ellie Goulding, the renowned singer-songwriter, has been bestowed with The Perfect World Foundation Award, a prestigious honor recognizing individuals who have made significant contributions to wildlife and environmental conservation. The award, presented annually, joins Goulding with a distinguished group of previous recipients including Sir David Attenborough, Dr. Jane Goodall, and HSH Prince Albert II of Monaco.
The award ceremony took place on September 5th in Gothenburg, Sweden, with Sarah, Duchess of York, presenting the award to Goulding. With her vast global following, exceeding 50 million across social media platforms, Goulding has leveraged her influence to promote environmental causes. Her dedication to these issues is evident through her role as a Global Goodwill Ambassador for the United Nations Environment Programme (UNEP) and her active participation in major environmental summits, including three COPs.
Beyond her global advocacy, Goulding has actively implemented environmental practices within her own industry. She has spearheaded efforts to reduce the carbon footprint and resource consumption of her music releases and merchandise, including the removal of single-use plastic. Her last UK tour achieved carbon neutrality, setting a new standard for eco-consciousness within the music industry.
Goulding’s commitment to environmental action extends to inspiring her fans, encouraging them to make sustainable choices and participate in positive change. She believes that everyone has a role to play in creating a healthier planet.
“The climate and nature crisis is very serious,” states Goulding, “but doom and gloom doesn’t work. We have solutions, ingenuity, community, and enthusiasm. I believe in positive action and in doing what you can right now.”
The Perfect World Foundation, established in Sweden in the early 2000s, is dedicated to supporting wildlife, protecting endangered ecosystems, and preserving biodiversity on both local and global levels. The organization promotes knowledge sharing through events and fosters initiatives to drive impactful projects around the world.
The award ceremony served as a powerful platform to celebrate Goulding’s dedication to environmental conservation, gathering together celebrities, philanthropists, and conservationists. The recognition of her efforts reinforces the crucial role individuals can play in addressing the urgent challenges facing the planet, inspiring others to follow suit.
