Motive Energy Unveils New Brand and Website, Reflecting Commitment to End-to-End Energy Solutions

Motive Energy, a pioneering force in energy and power solutions, has proudly unveiled a fresh rebrand and a new website. This transformation, marked by a sleek new logo and an improved digital presence, underscores Motive Energy’s commitment to providing complete and integrated solutions for its customers.

Bob Istwan, the CEO of Motive Energy, expressed his enthusiasm for the rebrand, stating, “The new logo isn’t just a visual upgrade; it represents our dedication to our clients by symbolizing the comprehensive solutions we deliver across all sectors. Similarly, our new website encapsulates all that we do within the energy industry.”

Tony Capolino, President of the Industrial Batteries & Chargers Division, emphasized the alignment of the new website with his division’s scale and reach. “The updated website showcases the extensive range of our material handling solutions and reinforces our position as the leading distributor of DEKA forklift batteries and ACT chargers in the U.S.,” Capolino stated.

Matt McNulty, Vice President of Sales for the Sustainable Solutions Division, highlighted the division’s achievements and the website’s role in reflecting its growth. “Being ranked as the #8 C&I EPC in California by Solar Power World reflects the dedication our team demonstrates daily. The rebranded website better aligns with our multichannel sales strategy, supplying Developers & EPCs with an integrated Energy Storage and Energy Management System while we continue to expand our partnerships with existing Motive customers,” McNulty noted.

The new website features fresh branding and provides detailed information about Motive Energy’s four key divisions: Sustainable Solutions, Industrial Batteries & Chargers, Energy Credits, and Automotive & Commercial Batteries. This segmentation ensures that both existing and potential customers can easily navigate the website and access tailored solutions that cater to their specific business requirements.

This rebranding initiative marks the beginning of a broader refresh across all Motive Companies, which will unfold over the coming months. Visit Motive Energy’s new website at motiveenergy.com to explore its integrated solutions and learn more about their transformative impact across various industries.

About Motive Energy: For the past 50 years, Motive Energy has revolutionized how businesses source, store, and manage their energy. As a self-performing EPC (Engineering, Procurement, and Construction) company, Motive Energy delivers comprehensive end-to-end energy solutions that propel industries forward.

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