In a groundbreaking development for the wellness tourism industry, The Beach Samui, a renowned luxury resort in Thailand, has partnered with KANHA, a global cannabis brand, to introduce Asia’s first licensed cannabis-integrated therapies. This collaboration marks a significant step forward in the evolving landscape of luxury wellness, offering guests an unparalleled experience that seamlessly blends opulent hospitality with innovative holistic treatments.
Thailand’s wellness economy has seen a remarkable surge, reaching $35 billion in 2022, with an anticipated annual growth rate of 9.9%. The Beach Samui, at the forefront of this trend, becomes the first licensed hotel in Asia to offer cannabis-infused treatments. By partnering with KANHA, the resort elevates its already luxurious wellness programs with bespoke therapies meticulously crafted by leading doctors and chemists, ensuring the highest standards of safety and efficacy.
The partnership introduces a diverse range of exclusive treatments for guests, including immersive bathing rituals that promote relaxation and rejuvenation, soothing sound healing sessions, infused culinary delights designed to nourish both body and mind, guided meditation for stress reduction and inner peace, invigorating fitness sessions, and educational workshops on the therapeutic benefits of cannabinoids. Each therapy is personalized to cater to the individual’s specific wellness goals by on-site licensed pharmacists, offering a truly customized and holistic wellness journey.
The Beach Samui, renowned for its 21 exquisitely designed suites boasting breathtaking ocean views, now enhances the guest experience with KANHA’s award-winning cannabis products. Nestled within a peaceful fishing village on the idyllic Koh Samui, the resort’s serene environment perfectly complements the holistic wellness treatments, providing a tranquil escape for guests to rejuvenate both their bodies and minds.
Cameron Clarke, CEO of Sunderstorm, KANHA’s parent company, acknowledged the growing demand for premium cannabis treatments within luxury resort settings, stating, “This partnership delivers one-of-a-kind experiences for travelers who wish to enjoy cannabis as they relax in one of Asia’s top resort destinations.” Charlotte Rose Melsom, Founding Partner & Creative Director of The Beach Samui, emphasized the shared values between KANHA and the resort, ensuring that guests can experience cannabis treatments in a safe, luxurious, and enriching environment.
The introduction of licensed cannabis-integrated therapies at The Beach Samui marks a significant milestone for the wellness tourism industry, offering a unique and transformative experience for discerning travelers seeking a blend of luxury and holistic well-being in a safe and serene setting.
