When it comes to achieving a gorgeously sleek and subtly enhanced makeup look this autumn, a brown mascara is the perfect starting point. More natural than its black counterpart, but still delivering high impact lashes, the right brown mascara can enhance the eyes, adding elegant subtlety and elevating any makeup look. So, when we stumbled upon ICONIC London’s new Triple Threat Mascara, boasting over 1600 five-star ratings, we were immediately intrigued.
ICONIC London’s Triple Threat Mascara boasts a stunning, weightless formula that works to volumize, lengthen, and lift lashes for a gorgeous, fluttery look that lasts all day and night. This mascara is available in both black and brown, but we’re particularly enamored with the brown, which features a rich chocolate hue that complements all eye colors.
The Triple Threat Mascara delivers fullness and length, creating a ‘your lashes but better’ effect. Its smudge-free, transfer-proof, and clump-free formula ensures a flawless look, whether you’re opting for high-drama eyes or a more natural touch. The mascara’s easy-to-handle slim brush reaches the root of your lashes for an instant smoldering, fuller lash line. The dense bristles separate and coat lashes evenly with pigment for a full finish, regardless of the shade you choose.
Delivering long-lasting, fluttery lashes without being overly dramatic, the Triple Threat Mascara in Brown is set to become your go-to for more natural days. It provides gorgeous pigment, volume, lift, and length while maintaining a subtle, natural look. As the brand puts it, ‘This new hue is a great SECOND shade to have in your ICONIC kit and is perfect for softer, bridal glam or for our very fair babes who find jet-black lashes a little too dramatic.’ We couldn’t agree more!
The mascara has been a huge hit with avid beauty buffs, garnering over 1600 five-star ratings from users who praise it as the ‘best mascara they’ve ever used,’ raving about its ‘formidable thickening and extending effect.’ One impressed reviewer shared, ‘Trying the brown mascara for the first time was life-changing for me. Having my long brown natural eyelashes being pigmented with the same color mascara was a great decision!’ Another added, ‘Best mascara I have tried and I have tried a lot. From budget right up to high end and the find this one is best for me.’ A third wrote, ‘I really love how the brown mascara gives just the right amount of definition for my brown eyes and hair. It blends perfectly with my natural tones, making my lashes pop while keeping things understated.’
Who knew a brown mascara could be so great? It’s clear that ICONIC London’s Triple Threat Mascara in Brown has become a favorite for its ability to deliver natural yet impactful lashes, proving that sometimes, less is truly more.
