In a significant move ahead of the 2024 presidential election, Heritage Action for America, a conservative grassroots organization, has announced the registration of 50,000 new voters in two key swing states: Georgia and Arizona. This six-figure, data-driven campaign targeted conservative voters, aiming to bolster their presence in the upcoming election.
The organization boasts a network of 2 million activists across the country and believes this initiative will play a pivotal role in achieving conservative victories in 2024. Their efforts were specifically geared towards registering like-minded individuals, not solely focused on registering Republicans or Democrats.
Heritage Action, a 501c(4) organization, is allowed to support specific legislation but cannot directly endorse partisan candidates. Founded in 2010, the organization focuses on enacting conservative policies at the state level and trains volunteers to advocate for their cause.
Heritage Action Vice President Ryan Walker emphasized the importance of every vote in recent election cycles. He believes registering conservative voters in key states like Georgia and Arizona could be decisive in determining the outcome of the 2024 election. Walker also highlighted the significance of voter engagement in achieving a conservative majority in Congress and implementing their policy agenda.
Heritage Action President Kevin Roberts has previously stated that the narrow margin of President Biden’s victory in 2020 highlights the potential impact of targeted grassroots organizing. Roberts believes that widespread dissatisfaction with the Biden administration’s policies, particularly regarding immigration, the economy, and foreign policy, could lead to a significant shift in voter sentiment.
The organization’s voter registration drive involved extensive outreach through door-to-door visits, text messages, and phone calls. They believe the addition of 50,000 conservative voters in Georgia and Arizona could potentially alter the outcome of the presidential election.
This initiative underscores the growing importance of voter registration and mobilization efforts in the lead-up to the 2024 election, with both sides vying for a decisive advantage in key swing states.
