The Tesla Cybertruck, a vehicle that has captivated the public imagination with its futuristic design, has become the star of a new ad campaign for Garage Beer. The ad features former NFL player Jason Kelce, who, along with his brother Travis Kelce, owns a stake in the Ohio-based beer company.
The ad opens with Kelce and fellow former NFL player Beau Allen attempting to wash the Cybertruck. Their efforts are hampered by low water pressure, prompting a humorous exchange about the slow progress. Suddenly, the water pressure miraculously improves, and the washing goes much faster. This magical transformation is attributed to Garage Beer, which, according to the ad, “makes everything better.” The ad ends with Kelce and Allen playfully removing their shirts, adding a comedic touch to the car wash scene.
The ad’s lighthearted tone and its star power (both Kelce brothers have a strong following) make it a memorable way to promote Garage Beer. This campaign comes after the Kelce brothers invested heavily in the company in June, joining as owners and operators. The brothers, who co-host the popular podcast “New Heights,” expressed their desire to partner with a brand that embodies “the spirit of a neighborhood feel.” The ad certainly reflects this goal, presenting Garage Beer as a fun and approachable option.
The Cybertruck’s recent foray into the world of advertising is further evidence of the vehicle’s cultural impact. The truck has become a coveted item among celebrities, with notable names like Big Sean, Steve Aoki, Jay-Z, and Beyonce joining the ranks of Cybertruck owners. While the Cybertruck’s unique design is drawing attention in various industries, the ad with Kelce and Garage Beer highlights the vehicle’s potential as a platform for humor and entertainment. It remains to be seen if the Cybertruck will become a mainstay in the world of advertising, but the Garage Beer ad is a fun and effective example of how the vehicle can be used to engage consumers.
