To raise the profile of its ‘TAIWAN HOST’ brand, the Taiwan Tourism Administration took center stage at the 2024 MATTA Autumn Travel Fair in Malaysia. This strategic move aimed to spotlight Taiwan’s curated collection of premier homestays, recognized for their exceptional commitment to hospitality and cultural immersion.
The event provided a platform to showcase the ‘TAIWAN HOST’ guide, highlighting its core principles of ‘Friendly, Approachable, Clean, Hygienic, Safe, and Courteous’ service. These homestays offer a distinctive experience, blending high-quality accommodations with a deep connection to local culture, providing travelers with an authentic and comfortable stay.
At the Taiwan Pavilion, a captivating ‘TAIWAN HOST’ display wall immediately caught the eye. The booth featured engaging promotional videos showcasing award-winning homestays alongside live presentations from homestay owners. These owners shared Taiwan’s vibrant and diverse cultural heritage with visitors, fostering a lively exchange of ideas and stories.
The event’s engaging atmosphere ignited curiosity among Malaysian visitors, prompting numerous inquiries about travel to Taiwan and its unique accommodation offerings. On the event’s opening day, many attendees expressed interest in traveling to Taiwan and even booked trips on the spot.
The event also highlighted the Taiwan accommodation website, providing a valuable resource for travelers to seamlessly plan their stay, ensuring a stress-free experience during their Taiwanese adventure.
Looking ahead, the Taiwan Tourism Administration plans to continue promoting the 100 Gold Award ‘TAIWAN HOST’ program, offering details in both Chinese and English. This initiative aims to provide international travelers with diverse accommodation options while showcasing the genuine hospitality and exceptional service offered by Taiwan’s homestay hosts.
