Air China, in a strategic move to bolster Chinese tourism, has recently hosted a familiarization (FAM) trip for travel agents from the United States. In collaboration with the China National Tourist Office (CNTO), this initiative aims to showcase the allure of China’s top tourist destinations and attract more American travelers.
The tour, which kicked off on September 8th from Los Angeles, has taken the group through some of China’s most iconic and culturally rich cities. The itinerary includes visits to the bustling metropolis of Beijing, the cosmopolitan hub of Shanghai, and the historical city of Xi’an, famed for its terracotta warriors. A scenic cruise along the Yangtze River further enriches the experience, offering breathtaking views and a deeper understanding of China’s natural beauty.
The FAM trip is more than just a sightseeing tour; it’s a carefully curated experience designed to demonstrate the appeal of China as a tourism destination. The tour highlights not only its world-renowned attractions but also emphasizes the country’s focus on safety, culinary delights, and luxurious accommodations.
This initiative comes on the heels of China’s strategic efforts to revitalize its tourism sector in 2023. The implementation of key measures, including streamlined visa application processes, an expanded list of visa-exempt countries, and an increase in international flight options, has already led to a noticeable surge in inbound tourism.
By engaging US travel agents, Air China and the CNTO hope to capitalize on this momentum and further enhance China’s appeal to American tourists. This tour is also seen as a stepping stone to build upon the success of the 14th China-US Tourism Leadership Summit, which was held in Xi’an earlier this year in May. The summit underscored the importance of strengthening tourism ties between the two nations.
Through this focused initiative, Air China and the CNTO are aiming to not only attract more American travelers to China but also build lasting relationships with key travel industry players in the US. This strategic partnership is poised to play a crucial role in shaping the future of tourism between the two countries.
