Virgin Australia has taken a significant step towards strengthening its global presence by expanding its existing partnership with Amadeus, a leading travel technology provider. This enhanced agreement signifies a deeper collaboration between the two companies, enabling Virgin Australia to offer its services to a wider audience of travel agents worldwide.
The partnership will leverage both EDIFACT and NDC (New Distribution Capability) channels, ensuring seamless access to Virgin Australia’s offerings through various travel booking platforms. This includes popular systems like Amadeus Selling Platform Connect, Amadeus Travel API, and Cytric Easy, Amadeus’ corporate self-booking solution.
Sandra Da Cruz-Brits, General Manager Distribution at Virgin Australia, expressed the airline’s enthusiasm about the expanded partnership, stating: “We are pleased to announce today our enhanced distribution agreement with the travel technology leaders at Amadeus. Over the past decade we have expanded our partnership and now look forward to deepening it further as Virgin Australia accelerates its transition to the world of modern airline retailing.”
This agreement underscores Virgin Australia’s commitment to modern airline retailing practices and highlights its collaboration with Amadeus across a range of solutions, including airline and airport management, loyalty programs, and distribution services.
Lance Batty, Regional Director Airlines, South Pacific, Amadeus, also expressed his excitement about the partnership, stating: “Our multi-year agreement with Virgin Australia builds on over a decade of continuous partnership with the innovative carrier. We welcome the opportunity to work with the airline to improve its travel retailing offering, with a relationship that now encompasses IT solutions, loyalty, distribution and more.”
Since its establishment in 2000, Virgin Australia has earned its place as one of Australia’s leading airlines, recognized for its dedication to customer satisfaction and its aspiration to become the country’s most beloved airline. The carrier boasts a comprehensive network of domestic routes and short-haul international destinations, offering a wide range of travel options to its passengers. This strategic partnership with Amadeus further positions Virgin Australia for growth and expansion in the global travel market.
