Harmonic, Inc. (HLIT) has made waves in the media and entertainment landscape with its recent announcement of a strategic partnership with beIN MEDIA GROUP, a leading sports and entertainment platform in the MENA region. TOD, beIN MEDIA GROUP’s flagship platform, has chosen to deploy Harmonic’s cloud-native VOS 360 Media SaaS, a cutting-edge solution designed to elevate audience experience and deliver seamless live sports streaming.
TOD, known for its exclusive rights to premium sporting events such as La Liga, Premier League, UEFA Champions League, and over 60,000 hours of other content in multiple languages, has recognized the potential of Harmonic’s innovative technology to enhance its offerings. Harmonic’s fully managed video SaaS platform is renowned for its ability to ensure exceptional content quality from source to screen, catering to diverse use cases, including live TV, streaming, and live events.
The solution offers unparalleled flexibility and scalability, allowing TOD to leverage either single CDN (content delivery network) or multi-CDN delivery, ensuring wider reach and optimal content distribution. Live sports streaming workflows are inherently complex and demand a high level of precision. The intricacies of these workflows demand solutions that can handle demanding requirements with precision and efficiency.
Harmonic’s VOS 360 Media SaaS meets these challenges head-on. Its low latency and autoscaling capabilities, combined with premium video quality and unwavering reliability, deliver an unparalleled sports viewing experience to audiences. Running on the robust Microsoft Azure cloud, the platform seamlessly manages crucial media processing functionalities, including transcoding, encryption, packaging, and origin.
The platform’s real-time scaling and geo-redundancy capabilities ensure a smooth delivery of live sports events, guaranteeing exceptional video quality even during peak demand.
This collaboration between Harmonic and beIN MEDIA GROUP underscores the growing shift towards cloud-based streaming solutions within the media and entertainment sector. These solutions offer compelling advantages, including ultra-low latency and 4K video quality, meeting the evolving demands of a discerning audience.
Harmonic, known for its prowess in simplifying OTT video delivery through innovative cloud and software-as-a-service technologies, is also a key player in enabling the delivery of gigabit Internet cable services. The company’s commitment to empowering media companies and service providers to monetize live and VOD content across all screens is evident in its latest venture.
This strategic partnership with beIN MEDIA GROUP bodes well for Harmonic’s long-term growth trajectory, solidifying its position as a leader in the rapidly evolving media and entertainment landscape.
