The World Tourism Expo (WTE) 2024 is gearing up for its 15th anniversary with a host of exciting new features. From September 12 to 14, Genoa will be the bustling hub for the 15th edition of this prestigious event, spotlighting the captivating world of UNESCO World Heritage Sites.
Beyond the traditional exhibition space, showcasing the splendor of these heritage sites, WTE 2024 offers a comprehensive program designed to delve deeper into the current landscape of tourism. This year’s edition will feature a series of insightful B2B workshops, connecting international buyers and sellers from around the globe. These workshops will provide valuable opportunities for networking, collaboration, and forging new business partnerships.
The event will also host a packed schedule of thought-provoking discussions, delving into critical topics surrounding tourism. These sessions will explore the intricate facets of conservation, promotion, and enhancement of World Heritage sites, offering valuable insights into the challenges and opportunities facing the industry.
Adding an exciting dimension to the experience, WTE 2024 will introduce an interactive area dedicated to events and experiences. This lively space will serve as a hub for study, entertainment, and cultural immersion, offering free access to all visitors.
Genoa, the chosen venue for WTE 2024, boasts a rich tapestry of World Heritage assets. Its deep-rooted tourism appeal is enhanced by architectural marvels, historical significance, artistic brilliance, and cultural treasures. At its heart lies one of Europe’s largest medieval Historic Centres, a testament to the city’s captivating past.
Having been named the European Capital of Culture in 2004 and with its Historic Centre listed as a World Heritage site in 2006 for its magnificent Rolli Noble Palaces, Genoa has consistently worked to elevate its cultural and artistic offerings, making them readily accessible to both locals and tourists.
Strategically positioned as a gateway to the Mediterranean, Genoa has firmly established its role as a vibrant hub for tourism. The city’s ongoing commitment to achieving excellence in sustainability and inclusivity has solidified its standing as a premier destination.
Last year, WTM London hosted over 40,000 professionals from 184 nations, underscoring the global reach of this influential event. More than 4,000 pre-vetted buyers participated, with 61% holding direct purchasing authority, highlighting WTM London’s pivotal role in industry networking and transactions. Over 29,000 pre-scheduled meetings took place, demonstrating the event’s effectiveness in fostering connections and driving business growth.
This year, WTE 2024 presents an unparalleled opportunity for businesses to showcase their potential to a global audience. The travel industry holds the remarkable power to transform the world, and your participation in this event can contribute to meaningful changes within the sector.
The World Travel Market maintains a robust network of global partners known as the WTM Media and Association Charter. Charter members represent specific regions and key segments of the global market, chosen for their profound influence in leisure tourism. The WTM network is deliberately extensive and inclusive, encompassing a diverse range of perspectives.
Members collaborate closely with the World Travel Market team to shape an event that propels the travel industry forward. This collective effort focuses on addressing topical issues, contributing to WTM’s educational initiatives, and engaging in discussions on regional challenges. The goal is to ensure comprehensive representation across all travel sectors and regions.
WTE 2024 offers an unparalleled platform for businesses to connect, collaborate, and contribute to the future of sustainable tourism. Whether you’re showcasing your World Heritage site, promoting your travel services, or seeking to learn from industry leaders, WTE 2024 provides an exceptional opportunity to engage with the global travel community.
