Tourism Deputy Minister Maggie Sotyu has underscored the critical role of the tourism sector in propelling South Africa’s economic growth and fostering inclusivity. Speaking at the Tourism Women’s Stakeholder Engagement event, Sotyu emphasized the government’s unwavering commitment to empowering women, youth, and people with disabilities within the tourism industry. These efforts are designed to create a more inclusive environment, nurturing entrepreneurship and encouraging promising careers in tourism.
Sotyu highlighted that tourism has emerged as one of the world’s fastest-growing sectors, highlighting its dynamic potential in driving sustainable development. Recognizing this potential, the Department of Tourism has launched numerous training programs aimed at equipping individuals with the skills needed to thrive in the industry. These initiatives, including the Wine Service Training Programme, Chefs Training Programme, and the Food Safety Quality Assurers Programme, are strategically crafted to upskill participants in high-demand areas within the tourism sector. This strategic approach aims to build a highly skilled workforce capable of sustaining the industry’s growth and diversifying its offerings, making South Africa an even more competitive global destination.
The annual Tourism Month, celebrated in September, brings renewed focus on the sector’s vital contribution to the national economy. This year’s theme, “Tourism and Peace – 30 Years of Connecting People to Places and Cultures,” aligns with the global celebration of World Tourism Day by the United Nations World Tourism Organisation (UNWTO). The Northern Cape Province will host this year’s event, showcasing South Africa’s rich cultural and historical heritage. This platform highlights the vital role tourism plays in fostering unity and peace across the nation.
In response to the global pandemic, the Department of Tourism has implemented the Tourism Sector Recovery Plan, a comprehensive strategy designed to reignite domestic travel and protect jobs. This plan includes a range of interventions aimed at rejuvenating the industry and mitigating the impact of the pandemic. By encouraging South Africans to travel domestically, the plan seeks to strengthen the tourism sector’s resilience, while also promoting sustainable economic growth and development.
In a momentous achievement that further boosts South Africa’s global tourism appeal, the nation’s human rights and liberation struggle sites have been inscribed on UNESCO’s World Heritage list. These heritage listings significantly enhance South Africa’s brand value, positioning the country as a highly sought-after cultural destination. This recognition will play a pivotal role in supporting South Africa’s heritage tourism sector, drawing visitors from around the world and contributing to the nation’s long-term economic success.
