Elegant Hotel Collection, a leading name in luxury hospitality, is taking its global reach to the next level with strategic partnerships. The group has joined forces with Discover the World (DTW), a global leader in outsourced sales and marketing, and HotelREZ, a rapidly growing hotel representation company. This collaboration, facilitated by HotelREZ, is set to significantly boost sales and marketing efforts for both brands.
The initial focus of this exciting partnership will be the U.S. market, where both Elegant Hotel Collection and HotelREZ’s leisure division, Best Loved Hotels, will capitalize on increased opportunities. Best Loved Hotels, representing over 2,500 independent hotels, apartment complexes, hotel groups, and private label clients, will benefit from the collaboration.
DTW’s extensive sales representation network will bring several advantages to Elegant Hotel Collection properties and HotelREZ clients. These include heightened brand visibility, targeted trade sales, and access to corporate, high-end leisure, MICE, and group markets. The partnership will also ensure a higher volume of RFPs from corporate and MICE sectors, participation in trade shows and roadshows, tailored sales initiatives, and digital sales efforts, including featuring on DTW’s Agent World platform.
Elegant Hotel Collection members will also enjoy a customized menu of opportunities to expand their reach into global markets. This includes access to core brand campaigns and top-tier representation through HotelREZ’s sophisticated distribution technology.
This partnership comes at a time of growth for HotelREZ, which experienced a remarkable 20% expansion in its portfolio during 2023. This growth was propelled by the company’s entry into key markets such as Australia, South Africa, and the UAE, solidifying its position as the 15th largest hotel company globally. This strategic alliance with Elegant Hotel Collection further strengthens HotelREZ’s position in the global hospitality market.
