British Journalists Discover Ireland’s Hidden Heartlands: A Sustainable Travel Adventure

This week, five esteemed travel journalists from Britain embark on a captivating journey into the picturesque charm of Ireland’s Hidden Heartlands. Hosted by Tourism Ireland and Fáilte Ireland, this adventure is designed to unveil the region’s natural beauty and its unwavering commitment to sustainable tourism. The journalists, whose combined audience reaches a remarkable 3.9 million across Britain, will document their experiences for readers eager to explore this lesser-known gem. Their itinerary promises a delightful blend of adventure and exploration, with sustainability at its core.

A standout experience awaits them on a cruise along the majestic River Shannon, aboard a cruiser that operates on HVO sustainable fuel. This eco-friendly initiative exemplifies Ireland’s dedication to preserving its natural treasures for future generations. Beyond the serene river cruise, the group will immerse themselves in the rich history and culture of the region. A guided walking tour through the town of Athlone will offer fascinating insights into its historical significance. A visit to the ancient monastic site of Clonmacnoise will allow them to delve into Ireland’s spiritual past, immersing themselves in the echoes of its rich history.

The adventure continues at Lough Key Forest Park, where the journalists will discover the natural beauty and outdoor activities that make this area a hidden treasure. They will witness firsthand the region’s commitment to sustainable tourism and discover the captivating experiences that await visitors. Through their platforms, these journalists will shine a spotlight on Ireland’s Hidden Heartlands, showcasing its sustainable tourism efforts and promoting the region to a vast British audience. This collaboration between Tourism Ireland and Fáilte Ireland not only supports eco-friendly travel but also inspires future visitors to experience the untouched beauty and unique offerings of this captivating region.

Julie Wakley, Tourism Ireland’s Head of Great Britain, expressed her enthusiasm for the initiative: “We were delighted to invite this group of British travel journalists to visit Ireland’s Hidden Heartlands, to experience this beautiful part of our island for themselves. Their print and online articles will reach around 3.9 million people across Britain, inspiring their readers to visit Ireland’s Hidden Heartlands over the coming months and in 2025.” Through their captivating narratives, these journalists will paint a vivid picture of the Hidden Heartlands, encouraging travelers to explore this captivating region and experience its unparalleled beauty and sustainable spirit.

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